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Business Plan
BEAUTIFULLY YOU
Beauty Supply Store

BUSINESS PLAN
“The future belongs to those who believe in the beauty of their dreams.”
Eleanor Roosevelt

-------------------------------------------------
April, 2012

Arielle Mitchell
Founder & Chief Executive Officer
Beautifully You

51 - 61 E Main Street
Xenia, OH 45385 - Southeast Dayton Submarket
(313) 289-4464

Company Description: Beautifully You is more than just your ordinary beauty supply. We are a more universal company dealing with all different types of customers and not limiting ourselves to just one specific market. The company is here to carter to all the needs and concerns of our customers. We offer a 24/hr hot line service with experienced specialist to answer all your unknown questions, whether it’s in any department of hair, nail, or spa care. If a certain item is not in the store or maybe you just missed us by closing time the customer may also shop online. Our website at www.beautifullyyou.com is available to the customer at all times. We have one of the largest varieties of products available. “If you can’t find it, we can get it!”

Mission: To provide my customers with the best customer service and up to date products. Also followed by the latest cutting edge technology in hair, spa, and nail care. To make sure my customers are getting the best value, their dollar is important to us. Here at “Beautifully You” beauty is in the eye of the beholder and our premium products are your mirror.

Vision: Here at Beautifully You are vision is to provide quality customer service. Making sure that our customers are satisfied with our products and become loyal members of our company, while being able to provide a quality customer experience and give us the ability to broaden our franchise and become a world renowned “one stop” shop for premium cosmetic products.

Culture: At Beautifully You our culture is based on diversity within the organization. Making sure our employees

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