L´Oréal Business Strategy
Attracting One Billion New
Consumers by 2020
June 18, 2013
CONTENTS
CONTENTS
CONTENTS ..................................................................................................... I
List of figures ................................................................................................ II
1.
Introduction......................................................................................... 1
2.
Company profile ................................................................................. 2
2.1
Historical background ........................................................................... 2
2.2
The mission of Beauty .......................................................................... 4
2.3
Key figures and financial highlights ...................................................... 5
3.
Business strategy............................................................................... 8
3.1
Strong brand portfolio through acquisitions .......................................... 8
3.2
Diversity of products by pricing and distribution strategy ...................... 9
3.3
Business globalization ........................................................................ 11
3.4
Investment in business ....................................................................... 12
3.5
Evaluation of business strategy .......................................................... 13
4.
SWOT analysis.................................................................................. 14
5.
Conclusion and recommendations ................................................. 17
References ................................................................................................. XX
I
List of figures
List of figures
FIGURE 1: HISTORY OF L´ORÉAL STEP-BY-STEP .................................... 3
FIGURE 2: L´ORÉAL AROUND THE WORLD
Consumers by 2020
June 18, 2013
CONTENTS
CONTENTS
CONTENTS ..................................................................................................... I
List of figures ................................................................................................ II
1.
Introduction......................................................................................... 1
2.
Company profile ................................................................................. 2
2.1
Historical background ........................................................................... 2
2.2
The mission of Beauty .......................................................................... 4
2.3
Key figures and financial highlights ...................................................... 5
3.
Business strategy............................................................................... 8
3.1
Strong brand portfolio through acquisitions .......................................... 8
3.2
Diversity of products by pricing and distribution strategy ...................... 9
3.3
Business globalization ........................................................................ 11
3.4
Investment in business ....................................................................... 12
3.5
Evaluation of business strategy .......................................................... 13
4.
SWOT analysis.................................................................................. 14
5.
Conclusion and recommendations ................................................. 17
References ................................................................................................. XX
I
List of figures
List of figures
FIGURE 1: HISTORY OF L´ORÉAL STEP-BY-STEP .................................... 3
FIGURE 2: L´ORÉAL AROUND THE WORLD
References: _RI_CustomerInnovation L´ORÉAL (2006): rt_part1.pdf L´ORÉAL (2012): 5. Conclusion and recommendations L´ORÉAL (2012): L´ORÉAL (2013): LEAFLET FOR SHAREHOLDER; L´ORÉAL (2013): DEUTSCHE BANK PRESANTATION;