Mcdonalds
I. First Restaurant
The first fast food restaurant is called “White Castle” that was found in 1921 in Wichita, Kansas. The reason for this production is because customers use to complain that the burgers sold at fairs, circuses, and lunch counters were low-quality. People thought that burger meat came from slaughterhouse scraps and spoiled meat. So the founds of White Castle decided to change the public’s perception of hamburgers. They built their restaurants so that customers could see their food being made. However, McDonald’s was the first restaurant to use the assembly-line system. In 1948, the McDonald brothers opened their redesigned restaurant and their fast food restaurant chain is the world’s largest. II. McDonalds A. History
The first “McDonalds” restaurant was opened by brothers Dick and McDonald in 1940 on Route 66 in San Bernadino, California. The menu had about twenty five offerings and the “carhops” (workers who take food to vehicles) served people waiting in their cars. McDonald’s success thrives on adapting to consumer demands. McDonalds first started as serving a simple hamburger, French fries, and a milkshake. The McDonalds operation experienced and expanded their menu into changing tastes and consumer demands. In 1963, McDonalds introduced the “Filet-of-Fish” sandwich was introduced for Catholics who did not eat meat on Friday. As followed the “Big-Mac” was introduced in 1968, then the “Egg McMuffin” in 1973, then the “McFlurry” in 1997. Also in 2005, there was the extra demand of the WiFi with “Nintendo”. There are 30,000 authorized restaurants serving 52 million people in more than 100 countries. Of those restaurants, more than 70 percent are owned by independent operator franchisees. Today, McDonalds franchise network is the world’s leading food service retailer. McDonalds has successfully reacted on consumer demands.
B. Success
The most important thing that leads to McDonald’s success is managers willing to do what it takes to
The first fast food restaurant is called “White Castle” that was found in 1921 in Wichita, Kansas. The reason for this production is because customers use to complain that the burgers sold at fairs, circuses, and lunch counters were low-quality. People thought that burger meat came from slaughterhouse scraps and spoiled meat. So the founds of White Castle decided to change the public’s perception of hamburgers. They built their restaurants so that customers could see their food being made. However, McDonald’s was the first restaurant to use the assembly-line system. In 1948, the McDonald brothers opened their redesigned restaurant and their fast food restaurant chain is the world’s largest. II. McDonalds A. History
The first “McDonalds” restaurant was opened by brothers Dick and McDonald in 1940 on Route 66 in San Bernadino, California. The menu had about twenty five offerings and the “carhops” (workers who take food to vehicles) served people waiting in their cars. McDonald’s success thrives on adapting to consumer demands. McDonalds first started as serving a simple hamburger, French fries, and a milkshake. The McDonalds operation experienced and expanded their menu into changing tastes and consumer demands. In 1963, McDonalds introduced the “Filet-of-Fish” sandwich was introduced for Catholics who did not eat meat on Friday. As followed the “Big-Mac” was introduced in 1968, then the “Egg McMuffin” in 1973, then the “McFlurry” in 1997. Also in 2005, there was the extra demand of the WiFi with “Nintendo”. There are 30,000 authorized restaurants serving 52 million people in more than 100 countries. Of those restaurants, more than 70 percent are owned by independent operator franchisees. Today, McDonalds franchise network is the world’s leading food service retailer. McDonalds has successfully reacted on consumer demands.
B. Success
The most important thing that leads to McDonald’s success is managers willing to do what it takes to