Mcdonald Marketing Plan
Rational for the chosen organization
I have chosen McDonald food chain in Sri Lanka. McDonalds is a growing and known brand in the world in the fast food industry. They are basically into burgers, French fries, milkshakes, salads, desserts, Drinks.
Fast food chains are rapidly spreading across the world in every country, and it’s becoming popular in Sri Lanka as well. McDonalds commenced its operations in Sri Lanka in 2003 where the franchising power was held with Abans pvt ltd.
This Marketing Plan will address a long term marketing plan for McDonald Sri Lanka. Since the country has won the 30 year old ethnic war and now going towards development there is better opportunity for all the business in the country. A boom Sri Lankan economy and millions of people hungry to consume and McDonalds could expand quickly into the market to beat their rivals and capitalizing on the opportunity.
Marketing focus will be on the marketing strategies of McDonalds in an increase in competitive pressure in the fast food market.
Rational
The reason for choosing McDonald Sri Lanka is because it is one of the biggest fast food giants and also because of the reputed brand name and logo know by everybody in the world. Even in Sri Lanka everyone loves it specially the children and desires for it.
Methodologies in collecting data for the audit I will select both primary data and secondary data.
Primary data
• Interaction with employees who is working at McDonalds
Secondary data
• Information from the corporate McDonalds web site
• Business magazines
• Newspapers
• Other web sites
Scenario
An increase in competitive pressure in the market for a product or service currently offered by your organization.
McDonalds Sri Lanka has five branches across the western province and the first branch was open in Colombo 03. Other branches are in Kaluthara, Nugegoda, Maharagama, Dehiwela. McDonalds held the top position for some years in the fast food industry and due to completion it
I have chosen McDonald food chain in Sri Lanka. McDonalds is a growing and known brand in the world in the fast food industry. They are basically into burgers, French fries, milkshakes, salads, desserts, Drinks.
Fast food chains are rapidly spreading across the world in every country, and it’s becoming popular in Sri Lanka as well. McDonalds commenced its operations in Sri Lanka in 2003 where the franchising power was held with Abans pvt ltd.
This Marketing Plan will address a long term marketing plan for McDonald Sri Lanka. Since the country has won the 30 year old ethnic war and now going towards development there is better opportunity for all the business in the country. A boom Sri Lankan economy and millions of people hungry to consume and McDonalds could expand quickly into the market to beat their rivals and capitalizing on the opportunity.
Marketing focus will be on the marketing strategies of McDonalds in an increase in competitive pressure in the fast food market.
Rational
The reason for choosing McDonald Sri Lanka is because it is one of the biggest fast food giants and also because of the reputed brand name and logo know by everybody in the world. Even in Sri Lanka everyone loves it specially the children and desires for it.
Methodologies in collecting data for the audit I will select both primary data and secondary data.
Primary data
• Interaction with employees who is working at McDonalds
Secondary data
• Information from the corporate McDonalds web site
• Business magazines
• Newspapers
• Other web sites
Scenario
An increase in competitive pressure in the market for a product or service currently offered by your organization.
McDonalds Sri Lanka has five branches across the western province and the first branch was open in Colombo 03. Other branches are in Kaluthara, Nugegoda, Maharagama, Dehiwela. McDonalds held the top position for some years in the fast food industry and due to completion it