Marketing Project on Tea Brands in Bangladesh
Executive Summary:
The tea market of Bangladesh is growing rapidly. Tea sales have increased over the past years with the number of tea stalls offering sit down services. Most of the peoples of Bangladesh have accepted tea as an affordable refreshing beverage. We have surveyed different stores of Dhaka in order to create a new tea brand for the consumers researching on the current tea brands. After researching the market we came to know about the existing tea brands of Bangladesh. Our research led us to the top five tea brands of tea. They are as follows Ispahani Mirzapur, Lipton Taaza, Tetley, Finlay & HRC. They became the top five tea brands because of their quality, cost effectiveness & good marketing strategy. Most of them started as foreign brands, but now they produce and market locally. We analyzed the existing tea brands in the market for their composition, features, forms & product levels. Then we tried to reveal the pricing strategies of our rivals. The place, promotions & advertisements scrutiny came afterwards & thus we acquired a very good concept of the tea product line.
After all the research, we started building our own brand of tea “Real Tea” by analyzing all the gathered data. We will be exerting three new flavors of tea as mint, lemon & ginger as well as regular black tea. We plan to be different from our major competitors, as they don’t offer flavored tea. Our major concern would be on pricing, promotion s & building relationship with the consumers. We have chosen people of all age & society as our customers, but flavored tea will mainly focus towards youngsters. We will also try to follow product line filling & skimming pricing slightly as we want to accomplish intensive distribution & perform major promotions in all accessible sectors. It is essential for us to gain profits as well as building a good customer relationship. Our promotional activities will be intense but it will be of an emotional level. We will try to portray the fact that
The tea market of Bangladesh is growing rapidly. Tea sales have increased over the past years with the number of tea stalls offering sit down services. Most of the peoples of Bangladesh have accepted tea as an affordable refreshing beverage. We have surveyed different stores of Dhaka in order to create a new tea brand for the consumers researching on the current tea brands. After researching the market we came to know about the existing tea brands of Bangladesh. Our research led us to the top five tea brands of tea. They are as follows Ispahani Mirzapur, Lipton Taaza, Tetley, Finlay & HRC. They became the top five tea brands because of their quality, cost effectiveness & good marketing strategy. Most of them started as foreign brands, but now they produce and market locally. We analyzed the existing tea brands in the market for their composition, features, forms & product levels. Then we tried to reveal the pricing strategies of our rivals. The place, promotions & advertisements scrutiny came afterwards & thus we acquired a very good concept of the tea product line.
After all the research, we started building our own brand of tea “Real Tea” by analyzing all the gathered data. We will be exerting three new flavors of tea as mint, lemon & ginger as well as regular black tea. We plan to be different from our major competitors, as they don’t offer flavored tea. Our major concern would be on pricing, promotion s & building relationship with the consumers. We have chosen people of all age & society as our customers, but flavored tea will mainly focus towards youngsters. We will also try to follow product line filling & skimming pricing slightly as we want to accomplish intensive distribution & perform major promotions in all accessible sectors. It is essential for us to gain profits as well as building a good customer relationship. Our promotional activities will be intense but it will be of an emotional level. We will try to portray the fact that