Dr Pepper Snapple Group Marketing Plan
Dave A Johnson Marketing 450 Marketing Decision Making Process
Dr Pepper Snapple Group Marketing Plan Professor: Richard Farrell August3, 2014
Dr Pepper Snapple Group Marketing Plan
Introduction
Generally, many new products fail after their introduction in the market (Bamford, 2010). There are many reasons that can be attributed to their failure. Companies often fail to do enough research, or even ignore the results of their research. Sometimes the distribution or pricing channels are inappropriate. Additionally, the advertising may not communicate the main message of the new product. Dr Pepper Snapple Group wants to introduce a new beverage in the energy drink market. Therefore, it is significant for the company to understand key market issues that may make the product successful. This paper seeks to describe a basic marketing plan for Dr Pepper in introducing the new beverage in the market.
Method of Marketing the New Beverage
The success of a new product is usually depicted by the volume of sales that it records. There are many approaches for marketing the new beverage. However, I think reaching out to the market is the most appropriate for introducing the new product. This approach involves various methods of communicating the company’s message to the customers. On the fore, it is important for the company to use websites to a large extent. The website will give the company a wider audience than any other type of market. Additionally, it is lends legitimacy to the company’s product and it is relatively cheap. Yahoo and Amazon have some of the best websites to market new products.
Second, the company should make a press release. The company should find a media that is related to the type of product and provide them with a press release about the new beverage. Next, maximizing the use
Dr Pepper Snapple Group Marketing Plan Professor: Richard Farrell August3, 2014
Dr Pepper Snapple Group Marketing Plan
Introduction
Generally, many new products fail after their introduction in the market (Bamford, 2010). There are many reasons that can be attributed to their failure. Companies often fail to do enough research, or even ignore the results of their research. Sometimes the distribution or pricing channels are inappropriate. Additionally, the advertising may not communicate the main message of the new product. Dr Pepper Snapple Group wants to introduce a new beverage in the energy drink market. Therefore, it is significant for the company to understand key market issues that may make the product successful. This paper seeks to describe a basic marketing plan for Dr Pepper in introducing the new beverage in the market.
Method of Marketing the New Beverage
The success of a new product is usually depicted by the volume of sales that it records. There are many approaches for marketing the new beverage. However, I think reaching out to the market is the most appropriate for introducing the new product. This approach involves various methods of communicating the company’s message to the customers. On the fore, it is important for the company to use websites to a large extent. The website will give the company a wider audience than any other type of market. Additionally, it is lends legitimacy to the company’s product and it is relatively cheap. Yahoo and Amazon have some of the best websites to market new products.
Second, the company should make a press release. The company should find a media that is related to the type of product and provide them with a press release about the new beverage. Next, maximizing the use
References: Bamford, C. (2010). Strategic Management: Value Creation, Sustainability, and Performance. New York: Cengage Learning. Boom, L., & Kurtz, D. L. (2012). Contemporary Business. Hoboken, NJ: John Wiley & Sons. Johnson, G., Scholes, K., & Whittington, R. (2006). Exploring Corporate Strategy (Text and Cases) (8 ed.). Prentice Hall.