Alcoholic Beverage Companies: Lamarquise, Inc.
Company Description
LaMarquise, which hold its name from French name for duchess; choose this name because of its connotation to nobility as our non-alcoholic beverages will be made with noble products. The company, a medium American start-up company for non-alcoholic beverage is located in Fairfax, Virginia. The company is specialized in the production of fruits and vegetables, which they then use in the manufacturing of its concentrated fruits juices and flavored syrups.
The company is at the edge of penetrating a rising market of non-alcoholic drink due to restraint market for alcohol consumption and increase demand for healthy beverage. So, our products will be positioned very carefully. They will be of extremely high quality to ensure …show more content…
Our competitors will be large producers of soft drinks such as Coca-Cola with Minute Maid products and PepsiCo with Tropicana products. The Coca-Cola Corporation and PepsiCo, Inc hold respectively 13.1% and 6.4% of the fruits juices market. Coca-Cola is the world’s biggest soft drink company with more than 500 brands, including 17 brands that produce more than a billion dollars in income (Slcher, 2015). PepsiCo cl has 22 brands that create more than a billion dollars in income. Both organizations spend tremendous measures of cash on advancement, publicizing and advertising, and on fortifying their transportation system. According to Grewal and Levy, since 2010 Coca-Cola and its packaging partners have put more than $50 billion in new offices, dispersion framework, gear, and retail client enactments. PepsiCo spent in 2013 about 5.9% of its net income on promoting and showcasing (Grewal & Levy, 2010). Both organizations have wide geographic visibility around the country and internationally. Thus, LaMarquise will be threatening companies such as Sunmet, Tree Top, etc. which are our direct competitors in the market of concentrated fruit juices. So, through our strategy, we show our product as unique and different from other companies’ product (Bailey,
LaMarquise, which hold its name from French name for duchess; choose this name because of its connotation to nobility as our non-alcoholic beverages will be made with noble products. The company, a medium American start-up company for non-alcoholic beverage is located in Fairfax, Virginia. The company is specialized in the production of fruits and vegetables, which they then use in the manufacturing of its concentrated fruits juices and flavored syrups.
The company is at the edge of penetrating a rising market of non-alcoholic drink due to restraint market for alcohol consumption and increase demand for healthy beverage. So, our products will be positioned very carefully. They will be of extremely high quality to ensure …show more content…
Our competitors will be large producers of soft drinks such as Coca-Cola with Minute Maid products and PepsiCo with Tropicana products. The Coca-Cola Corporation and PepsiCo, Inc hold respectively 13.1% and 6.4% of the fruits juices market. Coca-Cola is the world’s biggest soft drink company with more than 500 brands, including 17 brands that produce more than a billion dollars in income (Slcher, 2015). PepsiCo cl has 22 brands that create more than a billion dollars in income. Both organizations spend tremendous measures of cash on advancement, publicizing and advertising, and on fortifying their transportation system. According to Grewal and Levy, since 2010 Coca-Cola and its packaging partners have put more than $50 billion in new offices, dispersion framework, gear, and retail client enactments. PepsiCo spent in 2013 about 5.9% of its net income on promoting and showcasing (Grewal & Levy, 2010). Both organizations have wide geographic visibility around the country and internationally. Thus, LaMarquise will be threatening companies such as Sunmet, Tree Top, etc. which are our direct competitors in the market of concentrated fruit juices. So, through our strategy, we show our product as unique and different from other companies’ product (Bailey,