Marketing plan on ACI pure salt
This report explains the marketing plan for launching “ACI PURE SALT” in Afghanistan. This product is well reputed in Bangladesh but we want to lunch our product for expanding our business. In the very beginning of the report I explained short term and long term objectives of our marketing plan our short term objectives is introducing the product in the Afghanistan market and analyze the local market situation while long term objectives are analyzing market situation to sustaining market for longer period of time and create customer loyalty.
In the situation analysis we examines the market situation of Afghanistan and our product adaptability of Afghans market by analyzing SWOT, PEST, Porter 5 forces & Product Growth Matrix. In SWOT analysis of the company we have found ACI has strong brand value in Bangladesh which is its strongest part of ACI but export barriers of Afghanistan are the weak part of the analysis. We have enough opportunity in this business because Afghanistan is mainly reliable on import for salt and threat is few companies are already exporting salt to Afghanistan. In The PEST Analysis identifies changes in the market caused by Political, Economic, Social and Technological factors. Porter 5 factor analysis identifies Threats of New Market Entrants, Buyer Power, Supplier power, Threats of Substitute, Competitive Rivalry. In product growth matrix we follow Market Development strategy because ACI PURE SALT is the new product for Afghanistan market.
After analyzing the market we focus on marketing mix where we explore our product features such as product name, product benefit, product ingredients, product packaging & product quality. Our product price is 37 AFN & we also follow some promotional activities like advertisement in electronic & print media and also in online. We follow intensive distribution for selecting the place. Our product will be available on Grocery shops, value chain shops and area based local markets. We also focus on
In the situation analysis we examines the market situation of Afghanistan and our product adaptability of Afghans market by analyzing SWOT, PEST, Porter 5 forces & Product Growth Matrix. In SWOT analysis of the company we have found ACI has strong brand value in Bangladesh which is its strongest part of ACI but export barriers of Afghanistan are the weak part of the analysis. We have enough opportunity in this business because Afghanistan is mainly reliable on import for salt and threat is few companies are already exporting salt to Afghanistan. In The PEST Analysis identifies changes in the market caused by Political, Economic, Social and Technological factors. Porter 5 factor analysis identifies Threats of New Market Entrants, Buyer Power, Supplier power, Threats of Substitute, Competitive Rivalry. In product growth matrix we follow Market Development strategy because ACI PURE SALT is the new product for Afghanistan market.
After analyzing the market we focus on marketing mix where we explore our product features such as product name, product benefit, product ingredients, product packaging & product quality. Our product price is 37 AFN & we also follow some promotional activities like advertisement in electronic & print media and also in online. We follow intensive distribution for selecting the place. Our product will be available on Grocery shops, value chain shops and area based local markets. We also focus on