Before making any marketing strategic decision, it is always important to review the MM’s current go-to-market strategy, collect and analysis past and present data in order to identify opportunities and threats which may have potential impact on both short-term and long-term performance, and the…
Design an integrated marketing program designed to educate consumers on the benefits of eating a variety of fruits and vegetables every day Healthy Foods Inc. should identify as precisely as possible who the main consumers will be, where they are located and how they buy their foods. When this information is added to that about the quality and price that consumers expect, the result is known as the marketing mix which is identified by the "4P's" - Product, Place, Promotion and Price. Using this information, Healthy Foods Inc. can then refine their product to meet customers' needs and develop a strategy to market their products to the particular segments that they believe will provide the greatest sales. This involves creating a product with the characteristics of flavor, size, appearance etc. required by the customers, developing a suitable and attractive package (see below), negotiating with wholesalers, retailers, distributors, and restaurant owners designing and distributing promotional materials and finally producing and supplying a uniform quality product in the amounts…
Whole Foods Market, Inc. which is headquartered in Austin, Texas, is an American foods supermarket chain it was founded by John Mackey who currently serves as the CEO of Whole Foods. To sum up their mission and vision statement, Whole foods as a company strives to help out in promoting positive health and well-being of people, this includes team-members, customers and the whole planet in general. Some of their core values include:…
This paper will describe the four elements of the marketing mix (product, place, price, promotion). In addition, it will describe how each element is implemented within a specific organization and how the four elements relate to that organizations marketing strategy. The company used in this example is both a product and service driven company and is in business for profit.…
Building a Successful Marketing Mix – Why is it important to manage a brand? How can a brand be managed through the four variables of the marketing mix: product, price, place and promotion?…
“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key distinctions which are central to marketing management: the selection of target markets which determine where the firm will compete and the design of marketing mix (product, price, promotion and distribution method) which will determine its success in these markets. The marketing mix refers to the apportionment of effort, the combination, the designing and the integration of the elements of marketing into a programme or “mix” which, on the basis of an appraisal of the market forces, will best achieve the objectives of an enterprise at a given time.” (Michael J. Backer)…
Marketing decisions generally fall into four categories; product, price, place and promotion. These categories together, are known as the marketing mix, or the 4 P 's of marketing. Subject to the internal and external constraints of the marketing society, the marketing mix gives marketing managers controllable parameters to make decisions that are centered on customers in the target market. The ultimate goal of the marketing mix is to create value and generate a positive response for any organzition.…
Francisco de Goya was born in Fuendetodos, Spain on March 30, 1746. His dad was a painter, and his mom came from a noble family. Theres not a lot…
Imagine the paintings and drawings of Goya in all their darkness and beauty coming to life - this is what Milos Forman's portrayed in his film. Goya witnesses the craziness of the Spanish royal court, the murderous brutal misrepresentation of the Catholic Church, the cruel madness of the Napoleonic War, along with the beauty of life passing. This is the film's main focus: to let us experience the time and place as if seen through Francisco de Goya's eyes. The locations, the customs, and the overall production reflects Spain of the late 18th century and early 19th century with the accuracy of a court painting. Although some of the performance is slightly forced, the film is compelling and dark.…
In order for an organization to reach its target markets, it must use the strategic marketing process to allocate its marketing mix resources. The marketing mix is elements, such as price, product, place, and promotion (also known as the 4 “P”’s) used in the make up the marketing process (Bayne & Hardin, 2002). It is important for an organization to have a good understanding of the marketing mix. Each element is important when developing a marketing plan (Bayne & Hardin). It is equally important to understand that to accurately utilize the marketing process; the organization must follow another process which consists of three phases and are usually formalized in a marketing plan (Bayne & Hardin). The phases are planning, implementation and control.…
3 Gogoi, Pallavi. Diageo Still Has a Hand in the Pantry. Business Week Online, 10/7/2004. www.ebsco.com March 30, 2005.…
“Growing but not winning”- The US market for Gallardo’s sauces, salsas and seasoning had saturated. Having seen immense potential for its product, it entered the Mexico market in 2001. They have grown 20% every year, and their share has grown from 12% to 15%. They have positioned their products on the basis of the jobs carried out by customers, which was a success in the US. Despite all of their efforts to discover separate, distinct jobs to be done and to position their brand on these jobs, they are not growing fast enough and have not been able to overtake California. Gallardo tried to position itself as a distinctive aspiring brand that commanded a significant price premium, however this has not worked and they have not been able to differentiate their products from that of California. Gallardo’s discovered the job-to-be-done, the market leader already had a product in the market that could readily do the job.…
Goya Company: Take Goya Foods, the $1 billion U.S. Hispanic-owned food company. Founded in 1936 by Spanish immigrant Prudencio Unanue and still run by his grandchildren, Goya first catered to Caribbean immigrants, then branched out into Mexican and other Latin American foods. Now it's taking advantage of Latin food's popularity to win new customers.…
The project also covers the Four P’s of marketing (Product, Price, Place and Promotional strategies).…
I. Explain each of the various elements of the marketing process needed to be considered by “The Chicken Rice Shop”…