Marketing Plan
This sample business plan has been made available to users of Business Plan Proâ, business planning software published by Palo Alto Software. Names, loc ations and numbers may have been c hanged, and substantial portions of text may have been omitted from the original plan to preserve c onfidentiality and proprietary information.
You are welc ome to use this plan as a starting point to c reate your own, but you do not have permission to reproduce, resell, publish, distribute or even c opy this plan as it exists here.
Requests for reprints, ac ademic use, and other dissemination of this sample plan should be emailed to the marketing department of Palo Alto Software at marketing@paloalto.c om. For product information visit our Website: www.paloalto.c om or c all: 1-800-229-7526.
Copyright Palo Alto Software, Inc., 1995-2009 All rights reserved
Confidentiality Agreement
The undersigned reader ac knowledges that the information provided by _______________ in this business plan is c onfidential; therefore, reader agrees not to disc lose it without the express written permission of _______________.
It is ac knowledged by reader that information to be furnished in this business plan is in all respec ts c onfidential in nature, other than information whic h is in the public domain through other means and that any disc losure or use of same by reader, may c ause serious harm or damage to
_______________.
Upon request, this doc ument is to be immediately returned to _______________.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of sec urities.
Table of Contents
1.0 Executive Summary 1 1.1 Objectives 1 1.2 Mission 1 1.3 Keys to Success 1 Chart: Highlights 2 2.0 Company Summary 2 2.1 Company Ownership 2 2.2 Start-up Summary 2 Table: Start-up Funding 3 Table: Start-up 4 3.0
You are welc ome to use this plan as a starting point to c reate your own, but you do not have permission to reproduce, resell, publish, distribute or even c opy this plan as it exists here.
Requests for reprints, ac ademic use, and other dissemination of this sample plan should be emailed to the marketing department of Palo Alto Software at marketing@paloalto.c om. For product information visit our Website: www.paloalto.c om or c all: 1-800-229-7526.
Copyright Palo Alto Software, Inc., 1995-2009 All rights reserved
Confidentiality Agreement
The undersigned reader ac knowledges that the information provided by _______________ in this business plan is c onfidential; therefore, reader agrees not to disc lose it without the express written permission of _______________.
It is ac knowledged by reader that information to be furnished in this business plan is in all respec ts c onfidential in nature, other than information whic h is in the public domain through other means and that any disc losure or use of same by reader, may c ause serious harm or damage to
_______________.
Upon request, this doc ument is to be immediately returned to _______________.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of sec urities.
Table of Contents
1.0 Executive Summary 1 1.1 Objectives 1 1.2 Mission 1 1.3 Keys to Success 1 Chart: Highlights 2 2.0 Company Summary 2 2.1 Company Ownership 2 2.2 Start-up Summary 2 Table: Start-up Funding 3 Table: Start-up 4 3.0