Acct 2028 Week 6 Checkpoint
MARK 2028: MARKETING FINANCIAL SERVICES
GROUP PROJECT Case (30%) –Winter 2014
Learning Objectives:
1. Synthesize and apply all program concepts learned to date.
2. Continue to refine interpersonal/team skills, presentation skills and critical thinking.
INSTRUCTIONS:
Written Marketing Plan (Worth 20% of final grade)
Using the concepts discussed in this course, develop a high-level marketing plan for the case provided. Page 5 outlines the rubric to follow to prepare your written plan.
A written plan is due by Monday, March 31st and must be submitted to me by email
Your written plan must be in PowerPoint structured as outlined in the rubric.
Marks will be deducted for spelling or grammar errors, so please check your work carefully!
Please ensure all pages are numbered.
Use the …show more content…
Target: Identify your primary target audience (& secondary target if you have one).
Target Insight: What is important to understand about them (e.g.- what motivates them, what is important/not important to them, etc.
10
1-2 pages
Selling Proposition (The “promise”) A succinct statement that describes the value that SuperSaver Card offers that sets them apart from the competition?
Support
Why should the target group believe what you are promising?
10
½ to 1 page
Marketing Strategies
What are the 3-5 strategies you will follow to achieve your objectives? The strategies you select will determine the tactics you implement in the next section
10
1 page
Tactics and Implementation – For each strategy, describe your marketing campaign components and costs. Explain how they relate to your targeted audiences.
25
2 - 5 pages
Calendar – Include a summary 1-year tactical calendar to show when your marketing activities will occur..
5
1 page
Budget – Provide a summary of your costs for the activities recommended in your plan. Detail any assumptions made in your calculations
5
1
GROUP PROJECT Case (30%) –Winter 2014
Learning Objectives:
1. Synthesize and apply all program concepts learned to date.
2. Continue to refine interpersonal/team skills, presentation skills and critical thinking.
INSTRUCTIONS:
Written Marketing Plan (Worth 20% of final grade)
Using the concepts discussed in this course, develop a high-level marketing plan for the case provided. Page 5 outlines the rubric to follow to prepare your written plan.
A written plan is due by Monday, March 31st and must be submitted to me by email
Your written plan must be in PowerPoint structured as outlined in the rubric.
Marks will be deducted for spelling or grammar errors, so please check your work carefully!
Please ensure all pages are numbered.
Use the …show more content…
Target: Identify your primary target audience (& secondary target if you have one).
Target Insight: What is important to understand about them (e.g.- what motivates them, what is important/not important to them, etc.
10
1-2 pages
Selling Proposition (The “promise”) A succinct statement that describes the value that SuperSaver Card offers that sets them apart from the competition?
Support
Why should the target group believe what you are promising?
10
½ to 1 page
Marketing Strategies
What are the 3-5 strategies you will follow to achieve your objectives? The strategies you select will determine the tactics you implement in the next section
10
1 page
Tactics and Implementation – For each strategy, describe your marketing campaign components and costs. Explain how they relate to your targeted audiences.
25
2 - 5 pages
Calendar – Include a summary 1-year tactical calendar to show when your marketing activities will occur..
5
1 page
Budget – Provide a summary of your costs for the activities recommended in your plan. Detail any assumptions made in your calculations
5
1