Marketing at Mcdonald's
UNIVERSITI TEKNOLOGI MALAYSIA FAKULTI PEMBANGUNAN DAN PENGURUSAN SUMBER MANUSIA
Marketing Management
Group Project:
Marketing at McDonald's
Group members
1. 2. 3. WONG SHWU FEN SHEIK ISMAIL A/L SHEIK RAHAMATULLH KELVIN LYE KWONG LOONG
Metric No.
MH101064 MH101022 MH101030
Subtopic
McDonald's Marketing Segment and Target, Conclusion Introduction, McDonald's Communication Strategies S.W.O.T. Analysis, Pricing Strategies and Product Strategies
Prepared for Dr. Abu Bakar bin Abdul Hamid
April 2011
Chapter 1 Introduction
1.1 Brief History of McDonald's McDonald is a well-established and globally recognized fast food restaurant. McDonald's, or sometimes "McD", has been the people's choice for last seven decades, especially among all its targeted people or customers regardless of age boundary. The two main people who introduced the concept of McDonald's were Mr. Dick and Mr. Mac McDonald from Manchester. They first introduced this concept in San Bernardino, California on 15 May 1940 but this concept was transformed into McDonald's Corporation on 15 April 1955. McDonald's Corporation’s founder was Mr. Ray Kroc, one of the business partners in McDonald's who later bought out the business interests of the McDonald brother’s initial concept. Ray Kroc modified the concept towards reaching more customers and successfully spread the wings of their outlets in U.S.A. and the rest of the world. 1.2 Current information on McDonald's McDonald's has more than 32,000 outlets worldwide serving its entire customer with standardized processes. McDonald's current main menu includes burgers, French Fries, fried chicken, soft drinks, coffee, milkshakes, salads, breakfasts, and desserts. The current Chairman and C.E.O. of McDonald's is Mr. James A. Skinner. McDonald is a fast food restaurant which is gradually compromising all the needs of customers by serving them beyond their expectation because of their solid and deliverable marketing strategies. 1.3 McDonald's
Marketing Management
Group Project:
Marketing at McDonald's
Group members
1. 2. 3. WONG SHWU FEN SHEIK ISMAIL A/L SHEIK RAHAMATULLH KELVIN LYE KWONG LOONG
Metric No.
MH101064 MH101022 MH101030
Subtopic
McDonald's Marketing Segment and Target, Conclusion Introduction, McDonald's Communication Strategies S.W.O.T. Analysis, Pricing Strategies and Product Strategies
Prepared for Dr. Abu Bakar bin Abdul Hamid
April 2011
Chapter 1 Introduction
1.1 Brief History of McDonald's McDonald is a well-established and globally recognized fast food restaurant. McDonald's, or sometimes "McD", has been the people's choice for last seven decades, especially among all its targeted people or customers regardless of age boundary. The two main people who introduced the concept of McDonald's were Mr. Dick and Mr. Mac McDonald from Manchester. They first introduced this concept in San Bernardino, California on 15 May 1940 but this concept was transformed into McDonald's Corporation on 15 April 1955. McDonald's Corporation’s founder was Mr. Ray Kroc, one of the business partners in McDonald's who later bought out the business interests of the McDonald brother’s initial concept. Ray Kroc modified the concept towards reaching more customers and successfully spread the wings of their outlets in U.S.A. and the rest of the world. 1.2 Current information on McDonald's McDonald's has more than 32,000 outlets worldwide serving its entire customer with standardized processes. McDonald's current main menu includes burgers, French Fries, fried chicken, soft drinks, coffee, milkshakes, salads, breakfasts, and desserts. The current Chairman and C.E.O. of McDonald's is Mr. James A. Skinner. McDonald is a fast food restaurant which is gradually compromising all the needs of customers by serving them beyond their expectation because of their solid and deliverable marketing strategies. 1.3 McDonald's