Marketing
Table of Contents
1.0 CASE STUDY 1 – MARKETING MANAGER IN TEXTILE COMPANY
1.1 Define and provide an understanding of the marketing concept.....................4
1.2 Explain the various elements of the marketing orientation concept................5
1.3 Identify the micro and macro environmental factors that need to be considered, taking into account that the company intends to go for the regional market.................................................................................................5
1.4 In the above context, explain how consumer behavior may affect marketing activities of the company..................................................................................6
1.5 Recommend marketing mixes for two different segments in consumer market...............................................................................................................7
2.0 CASE STUDY 2 – SIMPLY CORNFLAKES
2.1 Why have Kellogs Cornflakes been so successful for over 90 years..................8
2.2 How has the product been affected by market segmentation? .......................8
2.3 What action has the company taken to re-establish the brand? .....................8
2.4 What do you understand by a “Market Niche”? ..............................................9
2.5 What evidence, if any, is there to suggest that it could continue to be successful in the future? ...................................................................................9
3.0 ANSWERED BASED QUESTION
3.1 Factors which influence the choice of targeting strategy...............................10
3.2 The development of products for the attainment of a sustainable competitive advantage........................................................................................................10
3.3 The arrangement of distribution to provide customer convenience..............10
3.4 The integration of promotional activity in the attainment of marketing
1.0 CASE STUDY 1 – MARKETING MANAGER IN TEXTILE COMPANY
1.1 Define and provide an understanding of the marketing concept.....................4
1.2 Explain the various elements of the marketing orientation concept................5
1.3 Identify the micro and macro environmental factors that need to be considered, taking into account that the company intends to go for the regional market.................................................................................................5
1.4 In the above context, explain how consumer behavior may affect marketing activities of the company..................................................................................6
1.5 Recommend marketing mixes for two different segments in consumer market...............................................................................................................7
2.0 CASE STUDY 2 – SIMPLY CORNFLAKES
2.1 Why have Kellogs Cornflakes been so successful for over 90 years..................8
2.2 How has the product been affected by market segmentation? .......................8
2.3 What action has the company taken to re-establish the brand? .....................8
2.4 What do you understand by a “Market Niche”? ..............................................9
2.5 What evidence, if any, is there to suggest that it could continue to be successful in the future? ...................................................................................9
3.0 ANSWERED BASED QUESTION
3.1 Factors which influence the choice of targeting strategy...............................10
3.2 The development of products for the attainment of a sustainable competitive advantage........................................................................................................10
3.3 The arrangement of distribution to provide customer convenience..............10
3.4 The integration of promotional activity in the attainment of marketing