Marketing
Question 1
1 out of 1 points
The sales prediction technique that is based on the correlation between sales and other factors-such as population density, per capita income, or family size-is
Answer
Selected Answer: e. regression analysis.
Question 2
1 out of 1 points
A marketing orientation is an organizationwide effort that includes all of the following activities except
Answer
Selected Answer: d. focusing on the marketing department only.
Question 3
1 out of 1 points
The three major categories of influences on the consumer buying decision process are
Answer
Selected Answer: e. situational influences, social influences, and psychological influences.
Question 4
1 out of 1 points
A channel of distribution is defined as a group of individuals and organizations that
Answer
Selected Answer: b. directs the flow of products from producers to customers.
Question 5
1 out of 1 points
The first step in the marketing planning cycle for business is the
Answer
Selected Answer: a. assessment of marketing opportunities and resources.
Question 6
0 out of 1 points
If a company extends a line of products by introducing a new product to the market, and the firm does not distinctly position this product (i.e., separately from the other products in the line), the result could be
Answer
Selected Answer: d. product deletion.
Question 7
1 out of 1 points
Generally speaking, individuals who are unemployed would not be considered a target market for Mercedes or other luxury European import sedans because
Answer
Selected Answer: b. they would not have the ability to purchase such products.
Question 8
0 out of 1 points
Consumers look closely at service quality when comparing competing services because
Answer
1 out of 1 points
The sales prediction technique that is based on the correlation between sales and other factors-such as population density, per capita income, or family size-is
Answer
Selected Answer: e. regression analysis.
Question 2
1 out of 1 points
A marketing orientation is an organizationwide effort that includes all of the following activities except
Answer
Selected Answer: d. focusing on the marketing department only.
Question 3
1 out of 1 points
The three major categories of influences on the consumer buying decision process are
Answer
Selected Answer: e. situational influences, social influences, and psychological influences.
Question 4
1 out of 1 points
A channel of distribution is defined as a group of individuals and organizations that
Answer
Selected Answer: b. directs the flow of products from producers to customers.
Question 5
1 out of 1 points
The first step in the marketing planning cycle for business is the
Answer
Selected Answer: a. assessment of marketing opportunities and resources.
Question 6
0 out of 1 points
If a company extends a line of products by introducing a new product to the market, and the firm does not distinctly position this product (i.e., separately from the other products in the line), the result could be
Answer
Selected Answer: d. product deletion.
Question 7
1 out of 1 points
Generally speaking, individuals who are unemployed would not be considered a target market for Mercedes or other luxury European import sedans because
Answer
Selected Answer: b. they would not have the ability to purchase such products.
Question 8
0 out of 1 points
Consumers look closely at service quality when comparing competing services because
Answer