marketing
Part I: Basic description of the Service Organization
Part I: Basic description of the Service Organization
The first thing I did for this project was contacted Alys Beach. I told them I would be doing a project on them, and they were more than willing to answer any questions I had.
Brief History: Alys Beach is located in Panama City, Florida, six miles east of Seaside. Two sisters and two brothers started it in the early 1990’s. Alys Beach is owned by EBSCO, and is a privately owned company. They are a beach community founded in New Urbanism. New Urbanism can be defined as “aim to free people from dependence on driving to accomplish everyday tasks”. Alys Beach is a Traditional Neighborhood Development (TND) planned by DPZ & Company with unique architecture. The 158-acre, 900 home communities come with multiple amenities.
Mission Statement: “Alys Beach is a special place. Affectionately named for the matriarch of the towns founders. Alys Beach is a reminder that what once was can indeed still be. It is a life of balance, a life of beauty, a life of simplicity, a life of grace. Alys Beach is a life defined.” I think that this mission statement is very well written for this company. They stress how important it is for one to feel relaxed when visiting, and they accomplish this through their mission statement.
Identification details
Company name and address: EBSCO Company and 9581 County Hwy 30-A East Panama City Beach, FL 32413
Ticker symbol: privately owned company, so they do not have a ticker symbol
Officers: Jason Comer was president, founder, and general manager of Alys Beach since 2002 and has given it over to now General Manager Jason White. Chris Gent is named Chief Financial Officer.
Parent company: none
Subsidiaries: none
Geographic market: They sell primarily to people in the southeast.
Business statistics: Alys Beach home sale statistics lowest price is $1,249,000 and
Part I: Basic description of the Service Organization
The first thing I did for this project was contacted Alys Beach. I told them I would be doing a project on them, and they were more than willing to answer any questions I had.
Brief History: Alys Beach is located in Panama City, Florida, six miles east of Seaside. Two sisters and two brothers started it in the early 1990’s. Alys Beach is owned by EBSCO, and is a privately owned company. They are a beach community founded in New Urbanism. New Urbanism can be defined as “aim to free people from dependence on driving to accomplish everyday tasks”. Alys Beach is a Traditional Neighborhood Development (TND) planned by DPZ & Company with unique architecture. The 158-acre, 900 home communities come with multiple amenities.
Mission Statement: “Alys Beach is a special place. Affectionately named for the matriarch of the towns founders. Alys Beach is a reminder that what once was can indeed still be. It is a life of balance, a life of beauty, a life of simplicity, a life of grace. Alys Beach is a life defined.” I think that this mission statement is very well written for this company. They stress how important it is for one to feel relaxed when visiting, and they accomplish this through their mission statement.
Identification details
Company name and address: EBSCO Company and 9581 County Hwy 30-A East Panama City Beach, FL 32413
Ticker symbol: privately owned company, so they do not have a ticker symbol
Officers: Jason Comer was president, founder, and general manager of Alys Beach since 2002 and has given it over to now General Manager Jason White. Chris Gent is named Chief Financial Officer.
Parent company: none
Subsidiaries: none
Geographic market: They sell primarily to people in the southeast.
Business statistics: Alys Beach home sale statistics lowest price is $1,249,000 and