(Vodafone.co.uk, 2016) Place Place considers the involvement of the intermediaries and the location where the product is available. EE limited uses different methods to make the product available in the market. This involves direct marketing by using the internet catalogues. The intermediaries play an important role in distribution of the EE products. (Duedil.com, 2016) There are 300 stores of Vodafone in UK from where it operates.…
From an economic perspective, needs would be viewed as a consumer maximizing their dollar or buying potential by choosing the product that best meets their requirements based on value, features, functionality, convenience etc. Economic needs relate to the economic-buyer model of consumer behavior by consumers comparing similar products and weighing their buying options to ensure that their selection will offer value and satisfaction.…
Marketing Mix – four marketing activities; Price, Product, Distribution, Promotion that a firm can control to meet the needs of customers within its target markets.…
Customer relationship management or CRM is not just the application of technology, but is a strategy to learn more about customers' needs and behaviours in order to develop stronger relationships with them. It enables businesses to:…
Needs lead to wants, wants lead to demands, demands lead to perception. Consumers want stylish shoes, so they demand that they be affordable. A need is a state of deprivation, and some needs according to Maslow’s Hierarchy of needs are more crucial than others, in this case Converse customers need shoes to protect their feet, this is a basic need. A want is the form human needs take as they are shaped by culture and individual personality. Converse customers want trendy shoes that are popular, and well priced. Converse offers and satisfies both of these wants. Customers also demand, (being human wants that are backed up by buying power) shoes that can be useful to them in a number of ways, and serve multiple purposes, they are trendy, light weight, and can be utilized in a number of daily activities.…
15. The "hierarchy of needs" model suggests that most products must fill more than one need at the same…
In this case the need of the customers are the basic physical need for clothing. They want something to wear on their feet.…
Marketers do not have the power to create needs only wants or desire for their product. A need is a biological requirement such as food, water, and shelter. Marketers exploit needs by trying to showing how their product is the best item to satisfy the need. An example is water, why have water when you can have a soda. Why have any other soda when you can have a Coca-Cola, the real thing.…
ii. Place this refers to the distribution, location as well as the different methods of getting the product to the final customer. For.…
Done through integration of the 4 P’s – product, price, promotion and place. This requires consumer research and data analysis. These elements are deigned to flow into the positioning of the product.…
2. All of the following are accurate descriptions of modern marketing today, except which one?…
Customer service relation is one of the key factors of successful business, as a business would not exist without its customers, hence, it is essential to sustain a sturdy relationship with the customers so as not to be defeated by the existing major players present in the industry. For the reason, the arts and science of customer relationship management acts as the foundation of the business.…
Marketing creates needs by satisfying wishes. An empirical example would be the mobile phone which is considered today a created need. In fact it was created for people to be able to communicate easier than they used to. In 2009, cell phone subscription reached 4.6 billion which denotes that roughly more than half of the people on the Earth had a mobile phone. In my opinion it was not a need until it appeared, but definitely…
“Customer relationship management is a comprehensive strategy and process of acquiring, retaining and partnering with selective customers to create superior value for the company and customers”.…
Coordinates all the elements involved in successfully promoting & selling a product: market research, pricing, packaging, advertising, sales, distribution. Most retail businesses use forecasting, implementation of plans and also budgeting to maintain effective marketing strategy.…