MANAGING MARKETING
MANAGING MARKETING
September 2014
PACT COLLEGE
Implementing quality systems in marketing to improve performance
MEMBERSHIP NUMBER: 12932243
Word count
Executive summary: 480
Main Tasks: 4870
Report: 315
Presentation: 904
‘I confirm that in forwarding this assessment for marking, I understand and have applied the CIM policies relating to word count, plagiarism and collusion for all tasks. This assessment is the result of my own independent work except where otherwise stated. Other sources are acknowledged in the body of the text, a bibliography has been appended and Harvard referencing has been used. I have not shared my work with other candidates. I further confirm that I have submitted an electronic copy of this assessment to CIM in accordance with the regulations.’
TABLE OF CONTENTS PAGE NUMBER
CONTENTS
1.0 Executive Summary.......................................................................................................... Page 5 of 40
1.1 Introduction..........................…………………………………………............................Page 6 of 40
2.1 Quality management systems and standards...................................................................Page 7 of 40
2.2 Types of quality management systems............................................................................. Page 7 of 40
2.2.1 Total quality management system (TQM)..................................................................... Page 7 of 40
2.2.1.1 How it can improve the effectiveness of quality of marketing activities................... Page 8 of 40
2.2.1.2 Potential challenges of implementing TQM............................................................... Page 8 of 40
2.2.2 Continuous quality improvement (CQ1)........................................................................ Page 8 of 40
2.2.2.1 How it can improve the effectiveness of quality of marketing
September 2014
PACT COLLEGE
Implementing quality systems in marketing to improve performance
MEMBERSHIP NUMBER: 12932243
Word count
Executive summary: 480
Main Tasks: 4870
Report: 315
Presentation: 904
‘I confirm that in forwarding this assessment for marking, I understand and have applied the CIM policies relating to word count, plagiarism and collusion for all tasks. This assessment is the result of my own independent work except where otherwise stated. Other sources are acknowledged in the body of the text, a bibliography has been appended and Harvard referencing has been used. I have not shared my work with other candidates. I further confirm that I have submitted an electronic copy of this assessment to CIM in accordance with the regulations.’
TABLE OF CONTENTS PAGE NUMBER
CONTENTS
1.0 Executive Summary.......................................................................................................... Page 5 of 40
1.1 Introduction..........................…………………………………………............................Page 6 of 40
2.1 Quality management systems and standards...................................................................Page 7 of 40
2.2 Types of quality management systems............................................................................. Page 7 of 40
2.2.1 Total quality management system (TQM)..................................................................... Page 7 of 40
2.2.1.1 How it can improve the effectiveness of quality of marketing activities................... Page 8 of 40
2.2.1.2 Potential challenges of implementing TQM............................................................... Page 8 of 40
2.2.2 Continuous quality improvement (CQ1)........................................................................ Page 8 of 40
2.2.2.1 How it can improve the effectiveness of quality of marketing
References: 3. Knowles, G. (2011) Quality management 4 7. Pedler, M.et al (2001) A Manager’s Guide to Leadership.Maidenhead.McGraw 8 9. Professional Diploma in Marketing (2012) Managing Marketing, BPP Learning Media 10 11. Wheelan, S.A. (1999) Creating effective teams. Thousand Oaks, Sage Publications 12