Marketing Management
Essay on Marketing Management
Areda L. Sermons
Liberty University
BUSI 520-B18
This essay will explore how Joshua 1:9 relates to marketing management. The main point of the verse is to be courageous. Daily aspects of life require courage. For some, courage comes easily. For others, it may present a challenge. Courage can be defined as the quality of the mind or of the spirit that enables a person to face something that may be difficult, a danger, painful, etc., without fear or with bravery. Marketing management consists of the art and science of selecting target markets, practically applying marketing strategies and management techniques to get, keep and add customers by creating, delivering, and communicating excellent customer value (Kotler and Keller, 2012).
Today, marketing plays a vital role in religion. Religious organizations are, now more than ever, trying to get consumers’ attention. Correlating religion and marketing, consumers are just as attached to brands as they are to faith. Society is used to having products that fulfill a particular need. That need is the same is expected from faith (Bulik, 2009).
Marketing and religion share a very thin line and Joshua 1:9 addresses the relationship between the two. The scripture itself is encouraging with the proverbial message to be strong and courageous. In marketing, there are vast amounts of competition and not everyone plays fairly. When this happens, the bible encourages us to not be afraid but to be courageous. God is more interested in the processes used in an activity or business that what the actual motive is. The efforts of someone who has the wrong intention can and often do, result in a blessing.
God promised Joshua that he would be with him and the Israelites to fulfill their mission. Without God, Joshua’s mission would not have been successful. This scripture reminds us that, just as in marketing, we will have difficulties, but because God is
Areda L. Sermons
Liberty University
BUSI 520-B18
This essay will explore how Joshua 1:9 relates to marketing management. The main point of the verse is to be courageous. Daily aspects of life require courage. For some, courage comes easily. For others, it may present a challenge. Courage can be defined as the quality of the mind or of the spirit that enables a person to face something that may be difficult, a danger, painful, etc., without fear or with bravery. Marketing management consists of the art and science of selecting target markets, practically applying marketing strategies and management techniques to get, keep and add customers by creating, delivering, and communicating excellent customer value (Kotler and Keller, 2012).
Today, marketing plays a vital role in religion. Religious organizations are, now more than ever, trying to get consumers’ attention. Correlating religion and marketing, consumers are just as attached to brands as they are to faith. Society is used to having products that fulfill a particular need. That need is the same is expected from faith (Bulik, 2009).
Marketing and religion share a very thin line and Joshua 1:9 addresses the relationship between the two. The scripture itself is encouraging with the proverbial message to be strong and courageous. In marketing, there are vast amounts of competition and not everyone plays fairly. When this happens, the bible encourages us to not be afraid but to be courageous. God is more interested in the processes used in an activity or business that what the actual motive is. The efforts of someone who has the wrong intention can and often do, result in a blessing.
God promised Joshua that he would be with him and the Israelites to fulfill their mission. Without God, Joshua’s mission would not have been successful. This scripture reminds us that, just as in marketing, we will have difficulties, but because God is
References: Bulik, B. (2009, May 11). Churches Get Religion on Marketing | News - Advertising Age. Retrieved March 6, 2014, from http://adage.com/article/news/churches-religion-marketing/136541/ Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, N.J: Pearson/Prentice Hall. Perel, M. (2002). Corporate courage: Breaking the barrier to innovation. Research Technology Management, 45(3), 9-17. Retrieved from http://search.proquest.com/docview/213805001?accountid=12085