M1 Marketing
M1 Marketing
M1- Compare the marketing techniques used by the two organisations. Comment on the advantages and disadvantages of each.
Thorpe Park Thorpe park use many different way of promoting its self’s. The way that Thorpe Park promotes its self is very clever and reaches out to a certain audience of people. For M1 I will be looking at the different ways that Thorpe park and compare that market promote their self’s and the products.
Promotion Technique
There are servile techniques that Thorpe Park uses so they can attract more people to the park and overall make a bigger profit. A big way that Thorpe Park promotes its self’s on the internet. The way that it does this is through social media and adverts that pop up on places like YouTube before a video and pop that appear on websites. There are section times that Thorpe park promotes its self-more. The main times are when the school holidays start and a couple of days before. This is due to the fact that Thorpe parks main audience is a range of kids/ students ranged from 13-21. At the moment the big thing that Thorpe Park is promoting is the fright nights. They have two weeks of radio ads, on radio stations like Capital/XFM/Virgin and Kiss. Also Thorpe Park has ads in newspapers like the Sun and other local papers. Thorpe Park promotes its self the most when a new ride is being built and when it’s officially launched.
Place technique
Thorpe Park is placed very well and its location is key to its success. Being centre of everything is very for getting huge amounts of customers a year and provides people to come to the park that live all over the UK. As you can see form the map the big road the M25 and the M3 are very close to Thorpe Park, theses road go all round the UK and it’s very easy driving once you get on these roads, so this attracts more customs to Thorpe Park.
It’s hard to place the roller coasters as Thorpe Park has limited land. Also it’s hard to get planning promotion. Planning
M1- Compare the marketing techniques used by the two organisations. Comment on the advantages and disadvantages of each.
Thorpe Park Thorpe park use many different way of promoting its self’s. The way that Thorpe Park promotes its self is very clever and reaches out to a certain audience of people. For M1 I will be looking at the different ways that Thorpe park and compare that market promote their self’s and the products.
Promotion Technique
There are servile techniques that Thorpe Park uses so they can attract more people to the park and overall make a bigger profit. A big way that Thorpe Park promotes its self’s on the internet. The way that it does this is through social media and adverts that pop up on places like YouTube before a video and pop that appear on websites. There are section times that Thorpe park promotes its self-more. The main times are when the school holidays start and a couple of days before. This is due to the fact that Thorpe parks main audience is a range of kids/ students ranged from 13-21. At the moment the big thing that Thorpe Park is promoting is the fright nights. They have two weeks of radio ads, on radio stations like Capital/XFM/Virgin and Kiss. Also Thorpe Park has ads in newspapers like the Sun and other local papers. Thorpe Park promotes its self the most when a new ride is being built and when it’s officially launched.
Place technique
Thorpe Park is placed very well and its location is key to its success. Being centre of everything is very for getting huge amounts of customers a year and provides people to come to the park that live all over the UK. As you can see form the map the big road the M25 and the M3 are very close to Thorpe Park, theses road go all round the UK and it’s very easy driving once you get on these roads, so this attracts more customs to Thorpe Park.
It’s hard to place the roller coasters as Thorpe Park has limited land. Also it’s hard to get planning promotion. Planning