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Unit 4 Business Btec Business Unit 3 P1

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Unit 4 Business Btec Business Unit 3 P1
Marketing Techniques P1 & M1

1. Examine the marketing techniques below, explain how each of the businesses utilise these marketing techniques to market their products (look at news articles for both businesses)

|Marketing Techniques |Business1:Coca-Cola |Business2:Mc Donald’s |
| | | |
|Growth Strategies | | |
|(Ansoff) |Coca cola have different growth strategies |Under the ansoff matrix mc Donald’s |
| …show more content…
The song is also up beat creating the |forced them to introduce more healthy |
| |person to dance around, which is usually |choices on the menu. They have also |
| |linked to a younger age group. Everyone wants|developed through the market by |
| |to be super happy and dancing around not |creating a breakfast menu and having |
| |acting like they have a care in the world. |more healthy burgers. |
| |The upbeat slogan also really catches your | |
| |attention and makes you wonder what goes | |
| |better with coke. This quest, Coca-Cola |
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