Ligeher
Tesco
Assignment A
Manuscript
-------------------------------------------------
As a PR assistant at Tesco you have been asked to give a speech to business students at the London School of Economics. In your speech you account for some of Tesco's current problems and comment on the company's efforts to solve them taking the changing consumer behavior into consideration.
You may find additional online information in English to support, illustrate and/or update your points.
Write the manuscript in English. Remember to document all your sources.
-------------------------------------------------
-------------------------------------------------
1: Tesco's current problems
2: Tesco's efforts to solve the problems
3: Consumer behavior regarding retail shopping
-------------------------------------------------
http://eopgaver.ucholstebro.dk/EngelskA_opgave1_mhgdewsaxcbpouynfgrsd/#
Opening: Hallo, Ladies and Gentleman
Thank you for inviting me to speak at this conference. It is a pleasure for me to be here today at the London School of Economics and it is great to see so many business students at one place.
Introduction: My name is Sir Alen Iverson and I am the PR assistant at Tesco, the largest British supermarket chain.
And today I would like to talk a little about retail market general. How it has developed the last couple of years. And I talk about Tesco’s current problems and finally I will comment on the company’s efforts to solve them taking the changing consumer behavior into consideration.
I expect my presentation will last about 30 to 45 minutes
Feel free to ask any questions, speculations or something that you cannot understand you might have during my presentation.
The world and the retailing is different from what it used to be. People wants bigger things now and that is the reason why we need to gather all the stores in one place. Shopping malls are the new today. All the small convenience stores cannot compete with the
Assignment A
Manuscript
-------------------------------------------------
As a PR assistant at Tesco you have been asked to give a speech to business students at the London School of Economics. In your speech you account for some of Tesco's current problems and comment on the company's efforts to solve them taking the changing consumer behavior into consideration.
You may find additional online information in English to support, illustrate and/or update your points.
Write the manuscript in English. Remember to document all your sources.
-------------------------------------------------
-------------------------------------------------
1: Tesco's current problems
2: Tesco's efforts to solve the problems
3: Consumer behavior regarding retail shopping
-------------------------------------------------
http://eopgaver.ucholstebro.dk/EngelskA_opgave1_mhgdewsaxcbpouynfgrsd/#
Opening: Hallo, Ladies and Gentleman
Thank you for inviting me to speak at this conference. It is a pleasure for me to be here today at the London School of Economics and it is great to see so many business students at one place.
Introduction: My name is Sir Alen Iverson and I am the PR assistant at Tesco, the largest British supermarket chain.
And today I would like to talk a little about retail market general. How it has developed the last couple of years. And I talk about Tesco’s current problems and finally I will comment on the company’s efforts to solve them taking the changing consumer behavior into consideration.
I expect my presentation will last about 30 to 45 minutes
Feel free to ask any questions, speculations or something that you cannot understand you might have during my presentation.
The world and the retailing is different from what it used to be. People wants bigger things now and that is the reason why we need to gather all the stores in one place. Shopping malls are the new today. All the small convenience stores cannot compete with the