Preview

Kudler Fine Foods Internet Website

Powerful Essays
Open Document
Open Document
1936 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Kudler Fine Foods Internet Website
Analysis and Proposed Changes for Kudler Fine Foods Internet Website
University of Phoenix
WEB-410
William Duliere

Learning Team C

Executive Summary:
Kudler Fine Foods is a growing company striving to provide its customers with the finest foods and ingredients possible. To serve their customers even better, Kudler has implemented an Internet website to expand their business. Although this is an excellent idea, their current website is lacking in several areas. Our team of computer software specialists will examine Kudler's webpage and examine all of the benefits and some of the drawbacks that it currently offers. We will then submit our proposal of a new website with an intriguing new look to attract new potential customers and encourage existing customers to venture into cyberspace. There is a world of opportunity awaiting Kudler Fine Foods on the internet, and our team will provide an in-depth proposal on how a new website, if marketed correctly, can boost revenues and make Kudler Fine Foods known around the globe.

Analysis of the Kudler Fine Foods Website

Although Kudler Fine Foods has somewhat of a special niche in food market, as it is not your typical chain "grocery store", it shouldn't stop them from investing a little time and effort into the marketing of their products and services, particularly with their comapany's website. The members of Team C have put together an analysis of the Kudler Fine Foods website that includes perspectives of three different aspects of the site. The first aspect will be the site's effectiveness, or lack thereof, from a potential customer's perspective. The second area we'll examine is the ease of site management and updating, and how that affects Kudler. Finally, we'll discuss effective design elements and why they are effective. Based on this analysis, we will subsequently provide some proposals for potential changes to the site. Looking at the Kudler website from a customer's perspective, the most

You May Also Find These Documents Helpful

  • Powerful Essays

    Kudler Fine Foods has had great success in the past and present with its mission and sales. Since its first upscale store opened in 1998, Kathy Kudler (Founder) has expanded and opened stores in two other locations. So, to further expand its operation, Kudler has decided to express interest in designing Kudler Fine Foods Frequent Shopper Program. This shopper program should increase revenue. With this being revolutionized, Kudler’s new initiative is tracking purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program. The customer purchase behavior patters will help Kudler refine its processes and offerings to best satisfy their valued customers. Price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items. Therefore, rather than providing everyday discounts to the customers for their purchase frequency like lower end markets, Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods (Apollo Group, Inc., 2007).…

    • 1160 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    Kudler Fine Foods is an up scaled epicurean gourmet food shop that was founded in 1998 by Kathy Kudler. Kathy Kudler has opened three stores her first store opened in La Jolla in1998, her second store opened in Del mar in 2000, and the third store in Encinitas in 2003.…

    • 1125 Words
    • 5 Pages
    Better Essays
  • Better Essays

    References: Kudler Fine Foods Internet Website. (2005). Retrieved on July 2, 2005 from https://ecampus. phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/Internet/KudlerPort.htm.…

    • 2384 Words
    • 10 Pages
    Better Essays
  • Powerful Essays

    The mission statement for Kudler is to "provide our customers the finest in selected foodstuffs, wines, and related needs in an unparalleled consumer environment. Our selections, coupled with our experienced, helpful, and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing" (Our Mission, n.d., para. 2). Kudler provides these services by shopping the world for its products. Kudler's staff purchases only handpicked products, thus assuring Kudler is the premier supplier of gourmet delights (Our Mission, n.d.).…

    • 1108 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Service Request Sr-Kf-013

    • 744 Words
    • 3 Pages

    In this paper I will discuss how Kudler Fine Foods is in the process of developing a new frequent shopper program and describe the potential legal, ethical, and information security concerns related to the development of the Kudler Fine Foods Frequent Shopper Program. I would like to go into a little detail of the company, Kathy Kudler is the founder and owner of the company and their first location is located in La Jolla, San Diego CA. Kathy basically wanted a place from which people and chefs can purchase high end food and cooking tools for cooking. Kudler Fine Food has three store fronts and now expanding online as well. With this in mind can create many problems down the line for Kathy and from which I will explain.…

    • 744 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Kudler Fine Food- Eco 365

    • 1093 Words
    • 5 Pages

    Kudler Foods specializes in providing unique and high quality ingredients for the gourmet chef. In an effort to increase profits, the company is interested in adding catering to its service offerings. The success of the catering service offering is dependent on the creation of an appropriate and effective marketing campaign. The market campaign chosen must step up to the plate and make this happen. Things could go as planned but it's highly based on the market team. They have to know what it takes to make this productive so that Kudler can see a profit overall. Kathy Kudler has hired me to review and make some recommendations. This paper is going to analyze how Kudler Fine Foods will maintain and grow with a profit.…

    • 1093 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Kudler Fine Food Internet Site at the home page provide hours, location, and different links to connect to other pages on the web site like: Bakery, Meat & Seafood, Produce, Cheese & Dairy, and Wine. Analyzing Kudler Fine Food from a consumer perspective, Kudler Fine Food Internet Site is very user friendly, easy to navigate through, and there are no broken links on the web page, but the information that is provided on Kudler Internet site is very general. Analyzing and reviewing Kudler Fine Food from a consumer standpoint, there need more information that talks in depth more about their different selections of wine with a price list. Reviewing the Cheese and Dairy section, Kudler need talk more about their product line. Kudler states that they have a complete line of the finest diary, which included Irish butter and organic milk, and offer over 250 varieties of cheese. There need to be a complete list of diary products and a list or more information on the 250 varieties of cheese so consumers can have a general idea of what type of diary and cheese Kudler Fine Food offer if they would like to shop there. Reviewing the Produce section, this section talk in general about 350 fresh fruits, vegetables, herbs and spices, with 16 different varieties of apples, but analyzing this section from a consumer point-of-view, I would like to know more detail about their 16 different type of apples, their 350 fresh fruit, vegetables, herb and spices before I shop there. It just not enough information if Kudler Fine Food is trying to attract customers to there web site or to visit one of their store location. The Meat & Seafood section need to talk more about their meat and seafood that is produce in the store to give the customers more of an idea and a list of all the variety of poultry and local seafood that they offer. Analyzing the Bakery section, the only I can see is that they need to advertise more pictures of…

    • 580 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Kudler Fine Foods

    • 969 Words
    • 4 Pages

    Kudler Fine Foods wishes to develop a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption. The objective of this project request is to track purchases of individual customers, which will accumulate as loyalty points for redemption (Apollo Group, 2011). Customers will have the ability to redeem loyalty points for gift items, specialty foods, and other products or services as made available (Apollo Group, 2011).…

    • 969 Words
    • 4 Pages
    Better Essays
  • Better Essays

    The intent behind the development of Kudler Fine Foods Frequent Buyer Program is to increase the level of customer loyalty. The system will be broken down into two different levels; the frequency of a buyers shopping with Kudler Fine Foods and the amount of money that the buyer spends with each purchase. A program like this is typically used as a marketing strategy that is “enabled by point-of-sale technology to record and store customer purchases in exchange for rewards’ (Appel, p. 156, 2006). A web-based shopping program will be used to enhance the Frequent Buyer Program for Kudler Fine Foods. This will be achieved by applying web-based advertising.…

    • 2464 Words
    • 10 Pages
    Better Essays
  • Best Essays

    Purpose: The purpose of this paper is to provide an overview of your website, products, and services and the development of a strategic plan based on the results of the research conducted. Our proposed plan will attempt to provide ways to change your website as well as new ways to generate more customers.…

    • 5512 Words
    • 23 Pages
    Best Essays
  • Better Essays

    KUDLER FINE FOODS

    • 3315 Words
    • 14 Pages

    Kudler Fine Foods is in the process of developing a customer loyalty program, and a related system to give rewards to their customers. We have been given the task of assisting the development team in creating mechanisms that facilitate information security…

    • 3315 Words
    • 14 Pages
    Better Essays
  • Powerful Essays

    Kudler Fine Foods

    • 1144 Words
    • 5 Pages

    Kudler Fine Foods knows its target consumer and works to improve its strategy and tactics to make sure customers are satisfied. Kudler understands that consumers want healthy options, and at budgeted prices so…

    • 1144 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    Kudler Fine Foods is a specialty grocery store located in the San Diego area. The first location was opened by Kathy Kudler in June 1998. Currently there are three locations in La Jolla, Del Mar, and Encinitas. Kudler Fine Foods has a variety of domestic and imported food and beverage items including produce, meat, seafood, condiments, packaged foods, cheese, dairy products, wine, and a bakery. Our firm has been hired by Kudler Fine Foods in order to assess their accounting and information technology systems. This brief will address their business and accounting information needs, their current hardware and software, the strengths and weaknesses of the current computer system, explore opportunities for upgrades in technology use, evaluate threats regarding the current information technology systems, and recommendations that could improve their ability to conduct business.…

    • 1317 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Gander Mountain Analysis

    • 814 Words
    • 4 Pages

    Gander Mountain has a tremendous website. Not only is it easy to navigate from page to page, but it also catches the viewers eye. Many of the pages on their website will have suggestions, consumer reviews, and knowledge about the specific product. They also list alternative products that would also fill the consumer’s needs. They have an interesting way the company utilizes e-business, has a specific target market for a variety of products, as well as filling the consumers needs. The company’s website also follows quite a few of the concepts described in our textbook.…

    • 814 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Kudler fine foods is a premium food retailer whose business is primarily based on sales of bakery, meat, seafood, produce, dairy, and wine. It has ambitious plans but the tightening economy threatens its quality proposition and further expansion. A strategic focus on Kudler fine foods is to improve the level of convenience offered to customers. This strategy would enable its customers to buy more of what they want at Kudler fine foods. Facing the fierce global market competition, Kudler fine foods launches the developing innovative choices for consumers. With the concept of customers as “the foundation of growth”, Kudler fine foods helps its customers make healthy choices and increases focus on digital communication.…

    • 3043 Words
    • 13 Pages
    Best Essays