Kitkat
Nestlé launches new campaign for Kit Kat; uses animation for the first time in India
The campaign serves to take the brand's 'Have a break, have a Kit Kat' philosophy to the next level; it urges busy youngsters to take a breather and notice the fun events in their surroundings * Sign-in * Register
The History of Kit Kat
This product was developed as a four-finger wafer crisp, initially launched in London and the South East in September 1935 as 'Rowntree’s Chocolate Crisp' and re-named two years later as KitKat Chocolate Crisp. It became KitKat after the Second World War. No one is sure where the name KitKat came from but it’s thought the famous KitKat Club of the 1920s had some influence.
Within two years of launch, KitKat was established as Rowntree’s leading product, a position that it has maintained ever since. During the war, KitKat was portrayed as a valuable wartime food and advertising described the brand as “What active people need”.
KitKat 4 Finger
For most of its life, KitKat has appeared in a red and white wrapper. It did, however, change to a blue wrapper in 1945, when it was produced with a plain chocolate covering due to shortages of milk after the war. This blue livery was withdrawn in 1947 when the standard milk chocolate KitKat was reintroduced.
KitKat was first advertised on TV back in 1957 and had its first colour advert in 1967. Famous adverts include the ‘Dancing Panda’ in 1987 and the ‘Have a Break’ adverts in the 90’s. KitKat is produced at the Nestlé Rowntree Factory and in 2004 a massive 39,000 tonnes of KitKat were sold - that's 107 tonnes a day!
Over the years KitKat 4 Finger has appeared in Orange and Mint variants and in 2004 we released a Lemon + Yogurt flavour, a Halloween variant, Blood Orange, and Lime flavoured KitKat. A Caramac variant was launched in 2005 and has proved to be our most successful variant to date.
New KitKat 4 Finger Fine Dark
For the dark chocolate lovers, new KitKat 4 Finger
The campaign serves to take the brand's 'Have a break, have a Kit Kat' philosophy to the next level; it urges busy youngsters to take a breather and notice the fun events in their surroundings * Sign-in * Register
The History of Kit Kat
This product was developed as a four-finger wafer crisp, initially launched in London and the South East in September 1935 as 'Rowntree’s Chocolate Crisp' and re-named two years later as KitKat Chocolate Crisp. It became KitKat after the Second World War. No one is sure where the name KitKat came from but it’s thought the famous KitKat Club of the 1920s had some influence.
Within two years of launch, KitKat was established as Rowntree’s leading product, a position that it has maintained ever since. During the war, KitKat was portrayed as a valuable wartime food and advertising described the brand as “What active people need”.
KitKat 4 Finger
For most of its life, KitKat has appeared in a red and white wrapper. It did, however, change to a blue wrapper in 1945, when it was produced with a plain chocolate covering due to shortages of milk after the war. This blue livery was withdrawn in 1947 when the standard milk chocolate KitKat was reintroduced.
KitKat was first advertised on TV back in 1957 and had its first colour advert in 1967. Famous adverts include the ‘Dancing Panda’ in 1987 and the ‘Have a Break’ adverts in the 90’s. KitKat is produced at the Nestlé Rowntree Factory and in 2004 a massive 39,000 tonnes of KitKat were sold - that's 107 tonnes a day!
Over the years KitKat 4 Finger has appeared in Orange and Mint variants and in 2004 we released a Lemon + Yogurt flavour, a Halloween variant, Blood Orange, and Lime flavoured KitKat. A Caramac variant was launched in 2005 and has proved to be our most successful variant to date.
New KitKat 4 Finger Fine Dark
For the dark chocolate lovers, new KitKat 4 Finger