Klondike Bars
New companies entering the market, mergers, and globalization, on pricing and the sustainability of profits: Identify the type of merger activity in your industry-horizontal, vertical, or conglomerate-and explain why you made that choice. The food and beverage industry is ripe with companies already established in the market. These companies, who have mostly been operating in food and beverage for a while, are developing and releasing new products to further enhance their profitability, and looking overseas to maintain global success as well. For example, Klondike, which has produced Klondike Bars for years, is now introducing Kandy Bars, which puts a new twist on an already classic product. Dunkin’ Donuts is introducing a new breakfast sandwich to their menu. The chicken apple sausage breakfast sandwich will
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In addition, companies like Sonic Drive-In and Yoplait are adding enhancements and options to the same products instead of releasing new products into the market. As part of its Summer of Shakes, Sonic Drive-In is offering 50 new flavors of shakes and slushes, including the new slush flavor blue raspberry made with Nerds candies. Yoplait, a major maker of yogurt, is adding some seasonal flavors for a limited time, including light margarita and original sweet tea. An example of an expanding global company home based here in the United States is Starbucks. Starbucks has maintained and successfully built its globalization network and empire, and to this day are still making expansion plans. As of middle of June 2014, Starbucks is looking to open 400 additional stores in China
In addition, companies like Sonic Drive-In and Yoplait are adding enhancements and options to the same products instead of releasing new products into the market. As part of its Summer of Shakes, Sonic Drive-In is offering 50 new flavors of shakes and slushes, including the new slush flavor blue raspberry made with Nerds candies. Yoplait, a major maker of yogurt, is adding some seasonal flavors for a limited time, including light margarita and original sweet tea. An example of an expanding global company home based here in the United States is Starbucks. Starbucks has maintained and successfully built its globalization network and empire, and to this day are still making expansion plans. As of middle of June 2014, Starbucks is looking to open 400 additional stores in China