sugar salt fat chap 4
Jasmine H
Biology lab 100-021
October 4th, 2013
Chapter 4- Is It Cereal or Candy? John Harvey Kellogg and his brother Will Kellogg came up with a cereal operation that they called the Sanitas Food Company in the early 1890s. While experimenting around, Will made an unsweetened taste of cereal that sold 113,400 pounds in1896. In doing that, he kept the experimenting ongoing with flakes of corn which later would be called the Sanitas Toasted Corn Flakes. Then the sugar was added secretly in. John was furious so Will set out on his own creating what we know today at Kellogg’s Toasted Corn Flakes. Churning out 2,900 cases a day; the brothers became rivals and enemies, taking on another to court twice. After it all, Will came on top and on December 11, 1922, he named his company as just “Kellogg’s”. Other companies joined the experimental movement and thus the Big Three were born. These included Kellogg’s, Post, and General Mills. By 1970, the Big Three controlled 85 percent of the cereal market. In doing so, this made the world’s appetite change. Everything seemed great until the Big Three faced trade watchdogs in Washington. Due to the Big Three cramming the shelves with all their products, there was no room for any other friendly competition. Because of this, the Federal Trade Commission brought a complaint against them in1976. The Big Three got off the hook a little when replied “We never said they were nutritious, we just said they tasted good.” The schemes still continued and the Federal Trade Commission still worked harder and harder for healthy justice. The Big Three came back on top until the 1990s when retailers like Safeway and Kroger began selling their own generic knockoffs of the name brands making it cheaper for consumers. In 1994, General Mills Broke from the group to gain instead of keep losing by dropping their prices. Kellogg’s began to think of the loss and came out with the Mini- Wheat’s cereal among others for a healthier look on their
Biology lab 100-021
October 4th, 2013
Chapter 4- Is It Cereal or Candy? John Harvey Kellogg and his brother Will Kellogg came up with a cereal operation that they called the Sanitas Food Company in the early 1890s. While experimenting around, Will made an unsweetened taste of cereal that sold 113,400 pounds in1896. In doing that, he kept the experimenting ongoing with flakes of corn which later would be called the Sanitas Toasted Corn Flakes. Then the sugar was added secretly in. John was furious so Will set out on his own creating what we know today at Kellogg’s Toasted Corn Flakes. Churning out 2,900 cases a day; the brothers became rivals and enemies, taking on another to court twice. After it all, Will came on top and on December 11, 1922, he named his company as just “Kellogg’s”. Other companies joined the experimental movement and thus the Big Three were born. These included Kellogg’s, Post, and General Mills. By 1970, the Big Three controlled 85 percent of the cereal market. In doing so, this made the world’s appetite change. Everything seemed great until the Big Three faced trade watchdogs in Washington. Due to the Big Three cramming the shelves with all their products, there was no room for any other friendly competition. Because of this, the Federal Trade Commission brought a complaint against them in1976. The Big Three got off the hook a little when replied “We never said they were nutritious, we just said they tasted good.” The schemes still continued and the Federal Trade Commission still worked harder and harder for healthy justice. The Big Three came back on top until the 1990s when retailers like Safeway and Kroger began selling their own generic knockoffs of the name brands making it cheaper for consumers. In 1994, General Mills Broke from the group to gain instead of keep losing by dropping their prices. Kellogg’s began to think of the loss and came out with the Mini- Wheat’s cereal among others for a healthier look on their