Internal and External
The controlling function for McDonalds globalization is one of the many reasons why McDonalds has such great success. As of today, McDonalds is huge on globalization and they have locations in many countries. McDonalds executes the controlling function by investing and supporting initiatives to adapt their products to different locales to insure their global brand. McDonalds creates with many different ideas in order to fit all sorts of their customer’s needs and wants. They make adjustments constantly to maintain their success in globalization. Today, McDonalds uses modern technology to develop quicker services to their customers. They continue to monitor the technology they use to ensure its performance to benefit the company. McDonalds has invested in touch screen monitors for their cashiers to help the ordering process speed up, this controlling function was a needed change for McDonalds in order to provide better quality service. In Europe they plan to try to eliminate some cashiers and have their customers use the touch screens to conduct their order, just like they would at a self-checkout. McDonalds may now be seen as one of Americans most innovative companies today. They continue to come up with new changes to the menu to attract a wider set of customers. By creating healthier products customers can consume, they attract the health conscious eaters into their stores. Another innovation for McDonalds would have to be their new late night breakfast that begins at midnight. Since that change McDonalds sales have picked up and continue to go up each day. McDonalds sets goal for diversity and have created groups to establish more of it in the company. Groups like McDonald’s Hispanic Operator Association and National Black McDonald’s Operators Association have helped provide a base to franchisees. McDonalds is growing in diversity each day and they continue to make changes in order for this to happen, they monitor their percentage in diversity to ensure they are