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Innovation Management

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Innovation Management
INNOVATION MANAGEMENT
Group Assignment

Word count: 2245
Date of Submission: 06/06/2012

Introduction

The following report is based on Innovation management, which covers the details about Apple Inc. It includes product innovation, process innovation, service innovation and acquisition. It also describes about Apple’s strategy of creating value in products by using technology and some suggestion as consultants.

Apple is an American multinational, which deals in design and sell of premium range electronic product like iPhone, iPad, Computers (Macbook) and iPod etc. Founded in 1976 and now is one of the top companies in the world. It is the largest technology company by its profit and revenue. Apple is known for its innovative PRODUCT RANGE. They are giving more than the customer’s expectations. Apple is well known for its hardware and software product. In hardware, Macintosh is the range of computer like, iPod, iPad, iPhone and Macbook. As well as their software products range is very unique for example, Mac OS X operating system, iTunes media browser, Safari web browser, iOS operating system for mobile and iPad, creativity and multimedia software iLife and productivity software iWork etc.
Apple, along with it’s quality products, is renowned for it’s before sell and after sell customer service as it gives premium kind of service to it’s costumers. Apple is Pioneer for high quality Macintosh computers, its product design and technology is admirable. It has its own R & D centre in California and design team leaded by its most efficient Engineer and designer Mr. Jonathan Ive. Apple management has a tradition of being always open for suggestions from their employees. Along with this Apple also made a lot of acquisitions to create value in their product and to save time for new inventions. Some important acquisitions made by them are Next, P.A. Semi, Lala.com and Anobit etc.

How Apple uses technology to create value
Apple can be identified


References: 1. Apple Inc. (2011) Apple Inc. Annual Reports 2011, UK [online]. Available from: http://investor.apple.com/secfiling.cfm?filingID=1193125-11-282113&CIK=320193 (Accessed 13 May 2012). 3. Apple Computer Inc. (2006) 1st Quarter 10Q. Retrieved March 19, 2006, UK [online]. Available from: http://www.apple.com.html (Accessed 13 May 2012). 4. Apple Computer Inc. (2006) Q2 2006 Unaudited Summary Data UK [online]. Available from: http://images.apple.com/pr/pdf/q206data_sum.pdf on 5/6/06 (Accessed 13 May 2012). 5. Apple Computer Inc. (2006) Apple Reports Second Quarter Results. Retrieved April 23, 2006 UK [online]. Available from: http://www.apple.com.html (Accessed 13 May 2012). 6. Apple Inc. (2008) Annual Report 2008 Form 10-K Filing. UK [online]. Available from: http://phx.corporate-ir.net/phoenix.zhtml?c=107357&p=irol-reports (Accessed 14 May 2012). 7. Apple Inc. (2009) Annual Report 2009 Form 10-K Filing, UK [online]. Available from: http://phx.corporate-ir.net/phoenix.zhtml?c=107357&p=irol-reports (Accessed 14 May 2012). 8. Apple Inc. (2012) Investor Relations, UK [online]. Available from: http://www.apple.com/investor/ (Accessed 03 June 2012). 9. Boddie, J. (2005) Has Apple Hit the Right Disruptive Notes? Strategy & Innovation, (July – August), 3-4. 10 11. Deutschman, A. (2000). The Second Coming of Steve Jobs, Broadway Books, New York, New York. 12 13. Elmer-DeWitt, P. (2009). How Apple Sliced Its Pie in 2009. UK [online]. Available from: www.cnnMoney.com, (Accessed 15 May 2012) 14 15. Grossman L. (2010). Launch Pad. It’s Here. It’s Hot. But What on Earth was the iPad For? Time, April 12, 2010, 34-37. 16 17. Hesseldahl, A. (2008). Now That We Have All the IPods, BusinessWeek, 15 December 2008. 18 19. Kahney L. (2004). The Cult of Mac. No Starch Press Inc., San Francisco, CA. 20 21. Kehoe L. (1996). Apple Shares Drop Sharply, The Financial Times, January 19, 1996. 22 23. Mark K. and Crossan M. (2005). Apple Computer Inc.: iPods and iTunes, Ivey Case Studies, Richard Ivey School of Business, Ivey Publishing, 1-14. 24 25. O’Brien, K. (2009). Nokia Posts $1.36 Billion Loss as Sales Fall 20%, UK [online]. Available from: www.nytimes.com (Accessed 02 June 2012). 26. Purdy J. (2009), 2010 Outlook and Forecast: Mobile and Wireless Communications. UK [online]. Available from: http://www.slideshare.net/FrostandSullivan/2010-outlook-forecast-mobile-wireless-communications (Accessed 15 May 2012). 27. Schonfeld E. (2010), Smart Phone Sales Up 24%, iphone’s Share Nearly Doubled last year. www.techcrunch.com. UK [online]. Available from: http://techcrunch.com/2010/02/23/smartphone- iphone-sales-2009-gartner/ (Accessed 03 June 2012). 28. Southerland, E. (2009), Optimistic Forecast: SmartPhones Sales Grow 11 Percent in 2009. www.cultofmac.com UK [online]. Available from: http://www.cultofmac.com/page/2?s=munster (Accessed 03 June 2012). 29. Shelton Robert (2009) ‘Integrating Product and Service Innovation’, Industrial Research Institute, May/June. 30 31. Wozniak, S. and G. Smith (2006), iWoz: Computer Geek to Cult Icon: How I Invented the Personal Computer, Co- Founded Apple, and Had Fun Doing It, W.W. Norton & Co., New York. 32 33. Yoffie, D. B. (2005). Apple Inc., 2005. Harvard Business School Case Studies, August (705-469), 1-10. 34
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