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INFORMATION TECHNOLOGY CAN IMPROVE THE PRODUCTIVITY OF TRAVEL AND TOURISM INDUSTRY IN PAKISTAN

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INFORMATION TECHNOLOGY CAN IMPROVE THE PRODUCTIVITY OF TRAVEL AND TOURISM INDUSTRY IN PAKISTAN
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Summary:

This chapter included the summary, findings, results, conclusions and recommendation. The topic of the research study was “Information technology can improve the productivity of travel and tourism operation”.
In this research questionnaire has been developed to collect data for the research study. The sample of the study was based on fifty-nine respondents. In first chapter introduction, aims and objectives were stated. In second chapter researcher explain independent variable (travel and tourism) and dependent variable (information technology), their history and factors. In chapter 3, researchers describe the methodology used and demographic factors to collect the data. In chapter 4, researchers show the collection of data. In chapter 5, the data has been analyzed after data has analyzed researchers show them in tables and graphs. In chapter 6, researchers gave conclusion recommendation and limitations of this research study.

CHAPTER # 1

Introduction:

Introduction to Tourism:
Tourism is the act of travel for predominantly recreational or leisure purposes, and also refers to the provision of services in support of this act. According to the World Tourism Organization, tourists are people who "travel to and stay in places outside their usual environment.

Introduction to Information technology:

Transfer of information through technology is called information technology.(IT) is the application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data,

(IT) can improve the productivity of Travel and Tourism operations

Travel technology includes many processes such as dynamic packaging which provide useful new options for consumers. Today the tour guide can be a GPS tour guide, and the Guide Book could be an Audio Guide, Pod guide or I-Tours, such as City audio guide. The Biometric passport may also be included as travel technology in the broad sense.

Aims and

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