Tourism Demand and the Use of Internet
Chapter 1: Abstract
This paper examines the relevance and importance of the Internet for researching information and making on-line reservations for tourism products in Hong Kong. Most academic paper has addressed about Information Communication Technologies (ICTs) and the use of the Internet has focus on how suppliers of the online tourism demand and use of their consumer website in the Fast Moving Consumer Good’s industry. This paper approaches the use of the Internet from a tourism demand perspective and looks at the profile of international visitors to the Hong Kong that use the Internet. 200 people were interviewed from 10 October 2010 to 30 October 2010 and were asked if they used the Internet to find information about the destination and if they made reservations. The sample had certain level of experience bias among those frequent repeat tour package visitors (FRTPVs) traveling comes from the Mainland China to Hong Kong and therefore one would assume that they would be familiar with the region and the tourism products, the results found that those repeat tour package visitors still used the Internet to search for information and make reservations. The study neglected the age group below 16 years old segment. The study had only 35% of the total sample using the Internet and although this may seem low the results from this investigation are relevant as they indicate that international tourists use the Internet and it is important for tourism service providers to maintain an up-to-date web page and have facilities for online reservations as people who use the Internet to search for information went on to make on-line reservations.
Chapter 2 Introduction
Technology and more specifically Information Communication Technologies (ICTs) are being utilized by the tourism and hospitality industry globally. Hong Kong Tourism Board (HKTB) heavily relies on web based promotion in targeting the highly interactive traveler. Hong Kong Hotel Association (HKHA)
This paper examines the relevance and importance of the Internet for researching information and making on-line reservations for tourism products in Hong Kong. Most academic paper has addressed about Information Communication Technologies (ICTs) and the use of the Internet has focus on how suppliers of the online tourism demand and use of their consumer website in the Fast Moving Consumer Good’s industry. This paper approaches the use of the Internet from a tourism demand perspective and looks at the profile of international visitors to the Hong Kong that use the Internet. 200 people were interviewed from 10 October 2010 to 30 October 2010 and were asked if they used the Internet to find information about the destination and if they made reservations. The sample had certain level of experience bias among those frequent repeat tour package visitors (FRTPVs) traveling comes from the Mainland China to Hong Kong and therefore one would assume that they would be familiar with the region and the tourism products, the results found that those repeat tour package visitors still used the Internet to search for information and make reservations. The study neglected the age group below 16 years old segment. The study had only 35% of the total sample using the Internet and although this may seem low the results from this investigation are relevant as they indicate that international tourists use the Internet and it is important for tourism service providers to maintain an up-to-date web page and have facilities for online reservations as people who use the Internet to search for information went on to make on-line reservations.
Chapter 2 Introduction
Technology and more specifically Information Communication Technologies (ICTs) are being utilized by the tourism and hospitality industry globally. Hong Kong Tourism Board (HKTB) heavily relies on web based promotion in targeting the highly interactive traveler. Hong Kong Hotel Association (HKHA)
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