Hubspot Case Analisys
Hubspot Case Analisys
Summary:
HubSpot is a new company founded in 2006 by visionaries’ entrepreneurs. They sell not only a service product which provides technological tools and offers business solutions; they also sale a system a new concept of how to do business. Any business needs from marketing along with communication strategies to have certain contact with people that eventually become potential customers. Contacts promote sales. Traditionally marketing was employed through traditional communication techniques such as: Tele marketing, Direct Mail, Person-to-Person through salesmen and so forth. These traditional ways of do marketing are called Outbound Marketing.
Hubspot emerge from a total opposite concept, which is called Inbound Marketing. This is a new philosophy that instead of push for gain exposure through traditional channels to potential customers, firm expects to be founded by them. At the very beginning Hubspot has experimented millionaire revenues and success. They had a diverse portfolio of clients from different industries, sizes and objectives (B2B and B2C). Now, they know business is functional and successful, but they are also facing a new challenge. Customer lists have grown but in order to grow at a fast pace they need to choose in which type of clients they’re going to focus to achieve their goal.
Problems/Opportunities:
A strength, advantage or opportunity of Hubspot is the use of Web 2.0 as main marketing and business tools. It has become obvious that the Internet is one of the greatest communication mediums in the world. Through Internet business can reach millions of customers in just seconds through the entire world. Messages as products or services are available 7 days of the week 24 hr a day. Imagine having a presence literally all the time, to operate a business all the time, with a fraction of the money that costs traditional businesses operations. This is how far Internet can get… infinite.
Even when
Summary:
HubSpot is a new company founded in 2006 by visionaries’ entrepreneurs. They sell not only a service product which provides technological tools and offers business solutions; they also sale a system a new concept of how to do business. Any business needs from marketing along with communication strategies to have certain contact with people that eventually become potential customers. Contacts promote sales. Traditionally marketing was employed through traditional communication techniques such as: Tele marketing, Direct Mail, Person-to-Person through salesmen and so forth. These traditional ways of do marketing are called Outbound Marketing.
Hubspot emerge from a total opposite concept, which is called Inbound Marketing. This is a new philosophy that instead of push for gain exposure through traditional channels to potential customers, firm expects to be founded by them. At the very beginning Hubspot has experimented millionaire revenues and success. They had a diverse portfolio of clients from different industries, sizes and objectives (B2B and B2C). Now, they know business is functional and successful, but they are also facing a new challenge. Customer lists have grown but in order to grow at a fast pace they need to choose in which type of clients they’re going to focus to achieve their goal.
Problems/Opportunities:
A strength, advantage or opportunity of Hubspot is the use of Web 2.0 as main marketing and business tools. It has become obvious that the Internet is one of the greatest communication mediums in the world. Through Internet business can reach millions of customers in just seconds through the entire world. Messages as products or services are available 7 days of the week 24 hr a day. Imagine having a presence literally all the time, to operate a business all the time, with a fraction of the money that costs traditional businesses operations. This is how far Internet can get… infinite.
Even when