Blandin Adalid Case Study Datavast Inc
Case Study
Datavast Inc. By Winston Hao
Blandin Adalid
Princ. of Marketing
Dr. Moses.
Executive Summary
Winston Hao, the owner of Datavast Inc., is operating at a loss and needs to find out a way to be profitable this year. Datavast Inc. sells Data Security Boxes to big and small companies in China who are new to the concept of cloud storage. Winston Hao needs to dial in his target market, but the real issue is not enough sales. Hao is certain to segment to try to emphasis deep in order for him to build up his company. One of the issues that affect Datavast would be that either the market is behind in data storage or none at all. It’s also in lack of protection to face bankruptcy. Hao wants to target either small companies or larger companies, but would advise to market to larger companies to engage bigger advantages. If the Datavast goes to larger companies they will provide better effect for any pros and cons. It would be for greater good to act on his market to larger companies to try and provide the Data Security Box.
Issue Statement The company of Datavast was a provider for computing storage products in China. Some of the products that Hao provides are CDs, Portable External Hard Drive, USB Flash Drive, Cloud Storage (Public Cloud, and Private Cloud). In the first five years of opening his business he was suffering from a great loss. Many of the obstacles he faced were due to companies not knowing about his products. Hao lacked to inform about the skills his product offered. Although Hao has many products to provide, he has trouble trying to figure out whom is he going to target. In one hand he has the smaller companies (small-to-medium enterprise: SME) to provide too, and in the other hand he has the larger companies to offer the products. At the beginning Hao’s assumption was to focus on SMEs or large-companies. Hao’s first assumption was that SMEs would provide the fastest growth segment, but the problem was that the smaller companies
Datavast Inc. By Winston Hao
Blandin Adalid
Princ. of Marketing
Dr. Moses.
Executive Summary
Winston Hao, the owner of Datavast Inc., is operating at a loss and needs to find out a way to be profitable this year. Datavast Inc. sells Data Security Boxes to big and small companies in China who are new to the concept of cloud storage. Winston Hao needs to dial in his target market, but the real issue is not enough sales. Hao is certain to segment to try to emphasis deep in order for him to build up his company. One of the issues that affect Datavast would be that either the market is behind in data storage or none at all. It’s also in lack of protection to face bankruptcy. Hao wants to target either small companies or larger companies, but would advise to market to larger companies to engage bigger advantages. If the Datavast goes to larger companies they will provide better effect for any pros and cons. It would be for greater good to act on his market to larger companies to try and provide the Data Security Box.
Issue Statement The company of Datavast was a provider for computing storage products in China. Some of the products that Hao provides are CDs, Portable External Hard Drive, USB Flash Drive, Cloud Storage (Public Cloud, and Private Cloud). In the first five years of opening his business he was suffering from a great loss. Many of the obstacles he faced were due to companies not knowing about his products. Hao lacked to inform about the skills his product offered. Although Hao has many products to provide, he has trouble trying to figure out whom is he going to target. In one hand he has the smaller companies (small-to-medium enterprise: SME) to provide too, and in the other hand he has the larger companies to offer the products. At the beginning Hao’s assumption was to focus on SMEs or large-companies. Hao’s first assumption was that SMEs would provide the fastest growth segment, but the problem was that the smaller companies