How Does Mcdonalds Promote American Popular Culture
In the process of globalization, the American popular culture have spread out through movies, music, and television programs, however, there are also several other factors, which have promoted American popular culture across the world. Goods and services are also a major factor helping to grow American popular culture in the global world. “The American Global Cultural Brand” written by Lane Crothers examines different factors such as American brands, franchised restaurants, and clothing to expand the American popular culture in the global societies. The author mentions one important factor promoting the American popular culture in global society is known as franchise. Through franchising American clothing brand, restaurants, cars into other
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Today McDonald’s restaurants are all over the world and it stands as the powerful symbol of American cultural globalization. The author states “McDonalds is thus both an indicator of globalization and evidence of the American cultural way of life”. (Crothers, 206) During 1970s McDonald went globally starting from Costa Rica, Germany, Holland, Australia, and Japan. It had franchised over 114 countries until 1998. People were attracted by the American fast food. In fact Moscow McDonald opened in 1990, starting to serve 27,000 customers a day and China served 40,000 customers in the first day of opening. McDonald become successful outside the United States due to the adaptability of local culture by the restaurant. In same way, McDonalds shaped Asian cultures in many ways such as young people started to hangout in the restaurant. The restaurant had become meeting place for teenagers. McDonalds restaurant became birthday party place for most of the East Asians. It taught people how to behave and to become hygienic. Likewise, taught East Asian American eating styles, to build social relationship and helped people to learn English by reading the McDonald’s menu bar. Similar to the Coca-Cola Company, the McDonald became a global symbol of America, which promoted American Popular culture across the
Today McDonald’s restaurants are all over the world and it stands as the powerful symbol of American cultural globalization. The author states “McDonalds is thus both an indicator of globalization and evidence of the American cultural way of life”. (Crothers, 206) During 1970s McDonald went globally starting from Costa Rica, Germany, Holland, Australia, and Japan. It had franchised over 114 countries until 1998. People were attracted by the American fast food. In fact Moscow McDonald opened in 1990, starting to serve 27,000 customers a day and China served 40,000 customers in the first day of opening. McDonald become successful outside the United States due to the adaptability of local culture by the restaurant. In same way, McDonalds shaped Asian cultures in many ways such as young people started to hangout in the restaurant. The restaurant had become meeting place for teenagers. McDonalds restaurant became birthday party place for most of the East Asians. It taught people how to behave and to become hygienic. Likewise, taught East Asian American eating styles, to build social relationship and helped people to learn English by reading the McDonald’s menu bar. Similar to the Coca-Cola Company, the McDonald became a global symbol of America, which promoted American Popular culture across the