green acre seed company
Instructions for Green Acres Seed Company Case
Executive Summary Tom Simmons, Marketing Manager for Green Acres Seed Company, is trying to make a strategy for increasing the company’s sale and profit even though province of Ontario has a highly competitive seed corn market. By setting a promising marketing strategy, the company could take over small part of market share from leading company, and this would result that Green Acre could get high reputation and awareness in Ontario as well as in Canada. Currently, seed leading company is Pioneer that has more than 50 percent of the market, and Green Acre has about 11 percent. When we read the background paragraph, there are two types of corn: grain corn and silage corn. Grain corn is harvested only the ear and used for commercial purpose. On the other hands, silage corn is harvested the entire plant and used for feeding livestock. Especially, leading company and 2nd and 3rd company are focusing on grain corn, because this product can be converted into commercial product, and this would make more profit than silage corn. For Green Acre’s position of grain corn product, it is very hard to penetrate and take market share in the grain corn product area. Thus, it is proposed that Tom Simmons, Marketing Manager for the company came up with solution by targeting silage producer with hybrids having high silage performance attributes, and average price of six varieties is . There are three reasons for choosing this strategy. First, market leader in Ontario is vague. Second, the silage strategy make the company differentiate from competitors. Third, Green Acre has better silage performance characteristic than competitors. In order to catch some useful information from 400 farmers they did market research.
Rationale for Recommendation By choosing silage corn strategy, Green Acre Seed Company has strength when comparing its competitors. Until now, the research and develop department of the company has been conducting
Executive Summary Tom Simmons, Marketing Manager for Green Acres Seed Company, is trying to make a strategy for increasing the company’s sale and profit even though province of Ontario has a highly competitive seed corn market. By setting a promising marketing strategy, the company could take over small part of market share from leading company, and this would result that Green Acre could get high reputation and awareness in Ontario as well as in Canada. Currently, seed leading company is Pioneer that has more than 50 percent of the market, and Green Acre has about 11 percent. When we read the background paragraph, there are two types of corn: grain corn and silage corn. Grain corn is harvested only the ear and used for commercial purpose. On the other hands, silage corn is harvested the entire plant and used for feeding livestock. Especially, leading company and 2nd and 3rd company are focusing on grain corn, because this product can be converted into commercial product, and this would make more profit than silage corn. For Green Acre’s position of grain corn product, it is very hard to penetrate and take market share in the grain corn product area. Thus, it is proposed that Tom Simmons, Marketing Manager for the company came up with solution by targeting silage producer with hybrids having high silage performance attributes, and average price of six varieties is . There are three reasons for choosing this strategy. First, market leader in Ontario is vague. Second, the silage strategy make the company differentiate from competitors. Third, Green Acre has better silage performance characteristic than competitors. In order to catch some useful information from 400 farmers they did market research.
Rationale for Recommendation By choosing silage corn strategy, Green Acre Seed Company has strength when comparing its competitors. Until now, the research and develop department of the company has been conducting