How Did The Mccloskeys Effectively Execute?
1. Which of the fundamentals of planning did the McCloskeys effectively execute? Explain your answer.
A.- McCloskey identified clearly their main barrier it had to be successful. It needed to change the perception about big farms. Pivoting around this issue, McCloskey developed a mission and vision, that described clearly this goal and them linked it with other fundamentals of planning. Their mission was described as “educating the public about modern farming, protect the environment, care for the animals, and ensure highest quality products.” Then, they developed their vision based on having a zero-carbon-footprint diary.
2. Does Fair Oaks focus more on long or short-term goals? Explain your rationale.
A.- Fair Oaks focused more on long-term goals. In general, they tried to change and improve the public perception of farming. For this, they implemented different strategies as opening their operation to the public, generating gas from the composition process, improving products, and transforming the farm into a sustainable asset. However, this process was not cheap, it had a cost of $30 million over a period of 10 years. Indeed, nowadays, they have goals in a long-run for the future as a hotel, convention center, fruit picking, etc. …show more content…
Using Figure 5.6, describe what executives at Fairlife can do to increase the chances of Fairlife ultrafiltered milk being a successful product?
A.- In order to become the ultrafiltered milk a successful product, executives should follow the planning cycle: making a plan, carrying with it, and controlling
A.- McCloskey identified clearly their main barrier it had to be successful. It needed to change the perception about big farms. Pivoting around this issue, McCloskey developed a mission and vision, that described clearly this goal and them linked it with other fundamentals of planning. Their mission was described as “educating the public about modern farming, protect the environment, care for the animals, and ensure highest quality products.” Then, they developed their vision based on having a zero-carbon-footprint diary.
2. Does Fair Oaks focus more on long or short-term goals? Explain your rationale.
A.- Fair Oaks focused more on long-term goals. In general, they tried to change and improve the public perception of farming. For this, they implemented different strategies as opening their operation to the public, generating gas from the composition process, improving products, and transforming the farm into a sustainable asset. However, this process was not cheap, it had a cost of $30 million over a period of 10 years. Indeed, nowadays, they have goals in a long-run for the future as a hotel, convention center, fruit picking, etc. …show more content…
Using Figure 5.6, describe what executives at Fairlife can do to increase the chances of Fairlife ultrafiltered milk being a successful product?
A.- In order to become the ultrafiltered milk a successful product, executives should follow the planning cycle: making a plan, carrying with it, and controlling