Gatorade Commercial Analysis
Gatorade: The G Series
Advertising is everywhere. Companies and corporations use everything from TV commercials, magazine ads, billboards, and cars decorated with their latest product to catch the attention of their consumers. They want their advertisement to leave a lasting impression and use different techniques to do so. When the main goal is gaining other companies consumers, companies must expend large amounts of effort and money, by using location, appearance, and a message to draw in their target audiences. Gatorade, a company that has been around for decades, uses these different techniques to capture the attention of their consumers. In their latest commercials they are advertising for their newest set of products, “The G Series.” They use a TV commercial to demonstrate the use of this product. The commercial opens with sports being played from the early 1900s, using the sentence, “In the beginning, they balled on peach baskets, racquets were wooden, and hydration was water.” Next, they show sports from 1965 to 2010 and use different …show more content…
This commercial features athletes such as, Peyton Manning of the Indianapolis Colts and Olympic track star, Usain Bolt. Ruihley credits Carlson and Donovan when he says, “Sports celebrities are widely used in product advertising to drive sales, by improving consumers ' product recall and positively influencing their brand choice behavior” (qtd in Ruihley 132). By using a Super Bowl champion and a three-time Olympic gold medalist, Gatorade is inspiring athletes to drink their product. When consumers drink Gatorade, “The G Series,” they will feel that they can become a pro-athlete like Peyton Manning and Usain Bolt simply from what is engraved in their memory from the commercials. Having famous athletes help boost consumption of the product because viewers look up to the well-rounded athletes used in the
Advertising is everywhere. Companies and corporations use everything from TV commercials, magazine ads, billboards, and cars decorated with their latest product to catch the attention of their consumers. They want their advertisement to leave a lasting impression and use different techniques to do so. When the main goal is gaining other companies consumers, companies must expend large amounts of effort and money, by using location, appearance, and a message to draw in their target audiences. Gatorade, a company that has been around for decades, uses these different techniques to capture the attention of their consumers. In their latest commercials they are advertising for their newest set of products, “The G Series.” They use a TV commercial to demonstrate the use of this product. The commercial opens with sports being played from the early 1900s, using the sentence, “In the beginning, they balled on peach baskets, racquets were wooden, and hydration was water.” Next, they show sports from 1965 to 2010 and use different …show more content…
This commercial features athletes such as, Peyton Manning of the Indianapolis Colts and Olympic track star, Usain Bolt. Ruihley credits Carlson and Donovan when he says, “Sports celebrities are widely used in product advertising to drive sales, by improving consumers ' product recall and positively influencing their brand choice behavior” (qtd in Ruihley 132). By using a Super Bowl champion and a three-time Olympic gold medalist, Gatorade is inspiring athletes to drink their product. When consumers drink Gatorade, “The G Series,” they will feel that they can become a pro-athlete like Peyton Manning and Usain Bolt simply from what is engraved in their memory from the commercials. Having famous athletes help boost consumption of the product because viewers look up to the well-rounded athletes used in the