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G3 S3311910 Nguyenngoclinh Shortessay
Business Report

BUSM3311 International Business

BUSM3311 International Business

Hoa Hong Nhung
S3275899
Lecturer: Dennis Tan

Hoa Hong Nhung
S3275899
Lecturer: Dennis Tan

VINACAFE

RMIT International University Vietnam
Bachelor of Commerce Program
ASSIGNMENT COVER PAGE

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Course Code: | BUSM3311 | Course Name: | International Business | Location where you study: | RMIT Vietnam, Hanoi Campus | Title of Assignment: | Individual Assessment 2: Business Report | File(s) submitted | BUSM3311 – Assessment 2 - Hoa Hong Nhung - s3275899 | Student name: | Hoa Hong Nhung | Student e-mail address: | S3275899@rmit.edu.vn | Learning Facilitator in charge: | Dennis Tan | Assignment due date: | 20th August, 2012 | Date of submission: | 20th August, 2012 | Number of pages including this one: | 30 | Word Count: | 2550 words |

Table of Contents ASSIGNMENT COVER PAGE 1 Executive Summary 3 1. Company Background 4 2. South Korea Market Background 7 2.1. Market Demand and Consumption 8 2.2. Market Opportunities 9 3. Competition 10 4. Business Model 12 4.1. Entry Mode Evaluation 12 4.2. Targeted South Korea Partners 14 4.3. Implementation and Control 15 4.3.1. Action Plan 15 4.3.2. Organization Chart 16 4.3.3. Distribution Channel 17 4.3.4. Resource Requirement (See Appendix) 17 5. Regulation Issues 18 5.1. Political 18 5.2. Economic 18 5.3. Society 19 5.4. Technology 19 6. Critical Risks 20 Conclusion 21 References 22 Appendix 25 SWOT Analysis 25 Resource Requirement Format 27 Critical risks 28

Executive Summary
The benefits of international integration have motivated many companies in Vietnam to expand their operations overseas with the purpose of maintaining long-term reputation and gaining business
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