Examine the Key Influence on Operations Which Contributes to the Business Success
Executive Summary
This Report will examine how the major influences on Operations which contribute to the success of the business with focus all of the major eight influences, these include Globalisation, Technology, Environmental Sustainability, Legal Regulations, Corporate Social Responsibility, Quality Expectations, Government Policies and Cost based Competition. This report will also examine the impact of the influences on businesses such as Billabong, Westpac, Holden, Woolworth and Coca-Cola.
Globalisation
Globalisation is the internationalization of trade and often forces businesses to adopt new strategies for operations to suit different cultures and economies. The often easily saturated domestic market has triggered many large businesses to expand globally for the purpose of increased sales and profits. Globalisation allows businesses to enter new markets, increase the size of their product range and the size of their operations, thus leading to the successful business. One such business that has successfully undergone the process of Globalisation is Billabong. Billabong’s approach in their expansion into foreign markets has allowed the stakeholders of the business to access to the numerous advantages of globalisation, such as the expansion through new markets.
New Markets
Billabong commenced with global expansion with the aim to increase revenue and profitability as their original domestic niche market became increasing hard to expand, as the surfing demographics geographically was limited to coastal areas. Today, Billabong is a major transnational surfing brand, producing mass customized outputs to meet the demand of the potential customers at the global market. This is done through the Global web strategy, which allowed Billabong to carefully select from a list of appropriate proximity global suppliers which can make up a predictable and reliable supply chain that is highly responsive to changes in demand that will be experienced by the
This Report will examine how the major influences on Operations which contribute to the success of the business with focus all of the major eight influences, these include Globalisation, Technology, Environmental Sustainability, Legal Regulations, Corporate Social Responsibility, Quality Expectations, Government Policies and Cost based Competition. This report will also examine the impact of the influences on businesses such as Billabong, Westpac, Holden, Woolworth and Coca-Cola.
Globalisation
Globalisation is the internationalization of trade and often forces businesses to adopt new strategies for operations to suit different cultures and economies. The often easily saturated domestic market has triggered many large businesses to expand globally for the purpose of increased sales and profits. Globalisation allows businesses to enter new markets, increase the size of their product range and the size of their operations, thus leading to the successful business. One such business that has successfully undergone the process of Globalisation is Billabong. Billabong’s approach in their expansion into foreign markets has allowed the stakeholders of the business to access to the numerous advantages of globalisation, such as the expansion through new markets.
New Markets
Billabong commenced with global expansion with the aim to increase revenue and profitability as their original domestic niche market became increasing hard to expand, as the surfing demographics geographically was limited to coastal areas. Today, Billabong is a major transnational surfing brand, producing mass customized outputs to meet the demand of the potential customers at the global market. This is done through the Global web strategy, which allowed Billabong to carefully select from a list of appropriate proximity global suppliers which can make up a predictable and reliable supply chain that is highly responsive to changes in demand that will be experienced by the