Objectives:
* Define what beverage service industry is; * Trace the development of beverage service industry from the taverns to today’s beverage service establishments; * Compare and contrast the types of today’s beverage service establishments.
Definition
Beverage Service Industry- is an industry comprising of establishments or businesses that offer primarily beverages, foods and sometimes entertainment and other services.
Bars- are establishments or businesses that primarily offer beverages, food and sometimes entertainment and other services to its customers.
History
According to records the beginning or the development of hospitality industry in general and the Beverage service industry in particular can be traced back to the time of the Sumerians. Although some civilization exists together with the Sumerians in other places, Sumerians were able to come up with a written record of their civilization. And during their time, they were considered the most progressive group of people. * Ancient Sumeria / Sumeria 4000 BC
Some part of Sumer is the present day Iraq.
Taverns- were places serving beverage particularly “ale” and places for social gatherings. * The word tavern was derived from the Latin term taberna and the Greek ôáâÝñíá / taverna, whose original meaning was a shed or workshop. * By the 19th century the word tavern had evolved into the current term being public house or pub house or pub. * The Empire Era 3200 – AD 476
Ancient Egypt * A papyrus from ancient Egypt warns “do not get drunk in taverns…fear that people repeat words which may have gone out of your mouth without you being aware of being uttered them.” * It is a proof that tavern continue to exist. It is also an indication to early people already knows the effects of alcohol to the body and mind.
Ancient Greece 1100 ‘B
Establishments serving foods and beverages: 1. Lesches – serving fine food and drinks. 2.