Final Stragetic Plan
Final Strategic Plan
Jesse Moore
BUS/475
January 23, 2013
Mr. Oliver Allen
Executive Plan My strategic plan for MICs is pretty simple. I believe with all businesses revenue is a big topic. I know that with all the money that I am putting in I want to see a return on investment. I have three goals and these are the strategies that I will use to reach those goals. My first goal is of course to make money. The strategy that I will use to make this goal is by making sure all aspects of my business are running smoothly. I want to make sure that all food operations are meeting the standards that were put in place. The food operations consist of food items being shipped in: bread, meat, cheeses, and also the local items that use. The customer service needs to be at the top of our game at all times. We will treat all customers like family and make sure that there visit to Moore Incredible Cheesesteaks is a memorable one and that they want to come back. We will make sure to greet every guest and let them know that we care. The atmosphere of the restaurant will also have a "homey" feel. This a major factor when it assist with your client base coming back. I would like to put in place a Point of Sales system that shows information like: demographics, how much people are buying, how many return customers we have, etc. This tactic will be able to help me keep an eye on money coming in and going out of the business. Another goal that I want to complete is that of having a food truck to accompany the revenue that I am gaining from the restaurant. The strategy for this goal would be to use six months of the restaurants revenue along with six months of my saving to actually get the truck built. The truck will be used as another avenue to gain more customers. The goal with the truck is to reach more people. I figure that if we get a buzz with the actual restaurant we should be able to take off with the truck. The place of service would be Crystal City, Virginia. The
Jesse Moore
BUS/475
January 23, 2013
Mr. Oliver Allen
Executive Plan My strategic plan for MICs is pretty simple. I believe with all businesses revenue is a big topic. I know that with all the money that I am putting in I want to see a return on investment. I have three goals and these are the strategies that I will use to reach those goals. My first goal is of course to make money. The strategy that I will use to make this goal is by making sure all aspects of my business are running smoothly. I want to make sure that all food operations are meeting the standards that were put in place. The food operations consist of food items being shipped in: bread, meat, cheeses, and also the local items that use. The customer service needs to be at the top of our game at all times. We will treat all customers like family and make sure that there visit to Moore Incredible Cheesesteaks is a memorable one and that they want to come back. We will make sure to greet every guest and let them know that we care. The atmosphere of the restaurant will also have a "homey" feel. This a major factor when it assist with your client base coming back. I would like to put in place a Point of Sales system that shows information like: demographics, how much people are buying, how many return customers we have, etc. This tactic will be able to help me keep an eye on money coming in and going out of the business. Another goal that I want to complete is that of having a food truck to accompany the revenue that I am gaining from the restaurant. The strategy for this goal would be to use six months of the restaurants revenue along with six months of my saving to actually get the truck built. The truck will be used as another avenue to gain more customers. The goal with the truck is to reach more people. I figure that if we get a buzz with the actual restaurant we should be able to take off with the truck. The place of service would be Crystal City, Virginia. The
References: McDonald 's: A Good Image with Bad Ethics. (n.d). Retrieved from http://www.neumann.edu/academics/divisions/business/journal/review_08/gibison, A. (n.d). McDonald 's: A Good Image with Bad Ethics. Retrieved from http://www.neumann.edu/academics/divisions/business/journal/review_08/gibisonpf MissionStatements.com. (2012). http://www.missionstatements.com/restaurant_mission_statements.html. Retrieved from http://www.missionstatements.com: http://www.missionstatements.com/restaurant_mission_statements.html Pearce, J. II., & Robinson, R. (2009). Strategic management: Formulation, implementation, and control (11th ed.). New York , New York: McGraw- Hill.