Preview

Final Strategic Plan

Powerful Essays
Open Document
Open Document
2437 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Final Strategic Plan
Final Strategic Plan
Gregory Palmer
University Of Phoenix
Integrated Business Topics
BUS/475
Larry Gonzales
January 11, 2013

Final Strategic Plan
Everyone wants to have a delicious meal that will not cost them a lot of money. There are many restaurants that try to sell you their services. Greg’s Family Restaurant is a restaurant which will provide a wholesome nutritious meal and great customer service for all our patrons. Mission Statement
The mission of Greg’s restaurant is to provide wholesome meals at unbelievable prices the competition cannot compare. Our restaurant is to provide customers the service each and every one of them want and deserve. We will provide this type of service with the technology that is available to us as a business. With this technology we provide our customers with great service and delicious meals at an unbelievable price. We will become the best restaurant in the area that provides our customers with Mexican, Afro-American cuisine. The employees of Greg’s restaurant will be like family.
Organization Vision
Vision is the strategic planning of a company to achieving its goals. “A vision statement presents the firm’s strategic intent that focuses the energies and resources of the company on achieving a desirable future” (Pearce & Robinson, 2009, p37). The aim for Greg’s restaurant is to in the next 2-4 years to be above and beyond the competition and to expand the business to other areas within the city. The future planning of the restaurant is to come up with menu items that will continue to help the business to prosper.
Guiding principles: Culture, social responsibility, and ethics
Greg’s restaurant is following many values and cultures according to the needs of customers. The menu items of the restaurant represent different cultures that can attract customers of different nationalities and societies. Greg’s restaurant is multi- cultural and offers a wide variety of menu items that everyone can enjoy. Greg’s



References: Pearce, J. A. II, & Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). New York, NY: McGraw-Hill www.restaurant.org http://www.balancedscorecard.org/BSCResources/AbouttheBalancedScorecard/tabid/55/Default.aspx

You May Also Find These Documents Helpful

  • Better Essays

    A business is a complex organisation which need continuous analysis and advancement so as to survive in a competitive environment .Managers can use various tools to guide them in their analysis .Analysis can be internallyor externally or both. In analysing internally a manager can use jointly McKinney’s 7 S framework and swot analysis as tools .The Mckinsey’s model shows and help to ensure the coordination and behaviour of the internal operational activities necessary for a successful operation of an organisation whilst the SWOT analysis is the assessment of the external and internal environment that allows for identification of the entreprise’sstrengths, weaknesse, opportunities and threats. Existing in the internal environment as well as its competitiveness.…

    • 1024 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Restaurant Evaluation

    • 928 Words
    • 4 Pages

    Once I entered the restaurant, I was met by the aroma of grilling hamburgers and other foods, which is not usually the norm in other fast food restaurants, where food is mostly micro waved. The interior of the restaurant is well designed, spacious to allow many people to be served at the counter without much congestion. Their prices are well marked on the menu, which is well labeled with pictures that are just as alluring as the aroma. Just as their phrase suggests, "Have it your way," one can ask their hamburger to be made the way they want. This makes it ideal for everybody rather than having to standardize everything to suit all, which is not possible. For instance, when ordering a whopper, you can choose what to be included in it to suit your preference. This makes it a strong point for people who want a hamburger served with what they want. On the other hand, it serves as a weakness since having to order it the way you want takes a little more time and this requires patience. The tables are well set with enough space between them and decoration is just good for a fast food…

    • 928 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Remington Steakhouse

    • 693 Words
    • 3 Pages

    The survey that was conducted took six general restaurant attributes and evaluated their importance to customers from 1 (not important at all) to 7 (very important). The six attributes included food quality (tangibles), quick service (responsiveness), reasonable prices (assurance), large portions (tangibles), good atmosphere (tangibles) and competent employees (empathy). From the survey our consensus of the general importance of these attributes are as follows:…

    • 693 Words
    • 3 Pages
    Powerful Essays
  • Better Essays

    Strategic management begins with the company’s vision, mission, and goals. With these in the forefront of the decision making process, CEOs and higher-level managers or officer, and company executives develop, devise and create strategic plans for the long-term success of the firm. A strategy is a company’s game plan (Pearce & Robinson, 2011); it is a framework created and initiated at the start of a business used to clearly define company objectives for the overall present and future success of the company. Dobson, Starkey, & Richards (2004), in their book, “Strategic Management: Issues And Cases” state, “A well defined strategy integrates an organization’s major plans, objectives, policies and programmes and commitments into a cohesive whole” (Ch. 1). Top-level managers, such as CEOs, board of directors, and administrative Officers, are involved in the umbrella of the company’s strategic planning. Dobson et al. (2004) define management, “,,,in terms of its function as those activities that serve to ensure that the…

    • 1282 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    My Own Restaurant

    • 484 Words
    • 2 Pages

    It has always sounded extraordinary exiting to me to build my own restaurant. I can picture in my mind exactly how it would look and feel to my customers. I will be able to put my personality into my restaurant. I am thinking now about my restaurant’s interior, exterior, and, of course, menu.…

    • 484 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Why Must I Be Puntual

    • 1180 Words
    • 5 Pages

    My restaurant is a family styled restaurant with an American diner concept the reason I choose this type of concept is basically most of the food on the menu is American food and the portion of the food will make you beyond full and the area I choose is also I full of American and some other foreigner and I believe they also would enjoy and happy to come to our restaurant…

    • 1180 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Strategic Plan

    • 4963 Words
    • 20 Pages

    Vision refers to the strategic planning of a company used to achieving its goal. “A vision statement presents the firm’s strategic intent that focuses the energies and resources of the company on achieving a desirable future” (Pearce & Robinson, 2009, p37). The aim of Healthy Place is to provide quality services and tools to the customers so that they can get comfort and enjoy their lives without any stress. The future planning of the company is to get precise services of skilled employees to…

    • 4963 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    Dunkin

    • 571 Words
    • 3 Pages

    The original mission statement (referred to as the “philosophy”) of Dunkin’ Donuts came straight from the founder:…

    • 571 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    Mcdonald's Senior's

    • 546 Words
    • 3 Pages

    Further, Gail is concerned that her restaurant might come to be known as an “old people’s” restaurant – which might discourage some younger customers. And if customers felt the restaurant was crowded, some might think they would not get fast service. On the other hand, a place that seems busy might be seen as “a good place to go” and a “friendly place”.…

    • 546 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    In recent years, this market has grown and more restaurants have opened – offering a wide variety and an improving quality of food. So, while the market offers plenty of opportunity for a small business, it also demands quality and preferably a special or different offering. We, at Golden Restaurants , in our explorations to roll out across the seas , couldn’t help overlook this burgeoning market. Hence, going ahead with…

    • 3874 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Gfgfgf

    • 6529 Words
    • 27 Pages

    Their mission reflects who they are, just like the vision. They refuse to limit the firm to be just a business that sells food and try to meet consumers ' expectations and making food an easier, healthier, more enjoyable part of life.…

    • 6529 Words
    • 27 Pages
    Powerful Essays
  • Powerful Essays

    Mooon Cafe

    • 704 Words
    • 3 Pages

    • To maintain a profitable operation that will continue our TRADITION of Quality Family dining, at a reasonable cost, in a comfortable atmosphere, with exceptional service.…

    • 704 Words
    • 3 Pages
    Powerful Essays
  • Powerful Essays

    delightful ambiance, delicious food, and excellent service where people can genuinely relish their dining experience.”…

    • 1655 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    References: Hill, C. W. L., & Jones, G. R. (2004). Strategic Management: An integrated approach (9th ed.).…

    • 1728 Words
    • 7 Pages
    Better Essays
  • Best Essays

    Pearce. J. A. (2009). Strategic Management: Formulation, Implementation, and Control (11th Ed). New York: McGraw-Hill/Irwin.…

    • 2219 Words
    • 9 Pages
    Best Essays