Essay On Integrated Resort

In this module, Research Methodology, I was required to do a research proposal in order to complete my dissertation topic, which is “A study of tourist profile to visit integrated resorts in Singapore”. I’ve completed all of these using inductive and deductive reasoning, as this is relevant to my research process. In addition, it helps me to gather more updated information about my topic. While my topic is focused on Singapore, I still need to do more research on general theories about the tourist profile of other countries and combine them with integrated resorts. The travel company will first study the motivation of tourist profile and then develop marketing strategies in order to target their market and meet customer expectation of …show more content…
Therefore, I was required to study all of these theories and articles by using inductive and deductive research and to have a deep understanding of the whole concept. Then can only define the terms of the tourist profile with their general motivation and identify which is the motivation for those who never been to integrated resorts and the motivation of people always go for integrated resorts. However, I also observed my friends who are keen to visit in such resorts, filter out these published motivation and come out with the most efficient motivation of them. Although the motivation of visiting in different integrated resorts is outdated and less published, I also do research theory review of literature from other combination element of integrated resorts such as hotel, theme park, casino and many more. So I could apply all the findings in the form of motivation and recommend to the travel …show more content…
It allows me to know how to respect the evidence from the real world and to collect qualitative and quantitative information against older generation managers who may ignore current generation theories because they do not have the opportunity to study the research learning process in the past generation. In addition, they do not know all these resources actually exist, so there is a huge gap between the older generation of managers who not relying on recent research, they use common sense to make decision. When I was having my internship in a travel agency company, my manager always apply the same activities in different type of travel that based on her previous experiences in organizing tour package. I think those earlier findings are not applicable for all types of travel industry nowadays and since travel industry is the fastest growing industry in our country so that working in travel industry is very competitive and it might be a gap to target what is the needs and wants of travel clients today. We also can improve the existed findings such as add some creative ideas into a different elements of integrated resorts like luxury spa and many more and try to not follow the steps of older strategies, products and services. Various new generation managers may know about research learning process would be able to