Essay
Strategic Decision Making
Prepared for：Stephanie
STUDENT NAME: Xu jiayi
ENGLISH NAME: Blair
STUDENT ID: 022BA710
Table of Contents
Executive summary…………………………………..3
Introduction 3 History 4 Organizational Structure 4
Knowledge of concepts…………………………………………….6 Their Mission 6 The strucure 7 Pepsi cola`s management 8 Marketing 9 Finance 11 Pricing………………………………………………………………….12
Sreategy Formulation 14
SWOT analysis 14
Internal 15
External 16
IE Matrix 16
SWOT 17
Conclusion 19
Reference 20
Executive summary
PepsiCo (Pepsico., Inc.) Is one of the world's most successful consumer goods companies in the world, more than 200 Pepsi-Cola in 1998 logo
Countries and has 140,000 employees, 2004 sales revenue of $ 29.3 billion, is the world's fourth-largest food and beverage company. 2006, won by the world brand competitiveness laboratory 53 of the "100 Best Employers list," the magazine "Fortune" Global 500 ranking, published in 2004, PepsiCo ranked 166 and for two consecutive years was named "Fortune" most Admired beverage companies in the world, "the first, in 2004," Forbes "magazine," the nation's most valuable company brand in the PepsiCo ranked in the top ten. "Business Week" in August 2003 vote rankings of the world's most valuable brand, PepsiCo's Pepsi brand ranked 23rd.
PepsiCo, the predecessor of Pepsi-Cola Company was founded in 1898. Pepsi-Cola Company in 1965 the company merged with the world's largest snack food manufacturing vendors Frito-Lay (Frito-lay), composed of a hundred Pepsi-Cola in 1898 logo
The matter company. In order to better play to the advantages of the product structure, market operators focus on core brands, PepsiCo in October 1997 to make major strategic adjustment will have Pizza Hut Pizza Hut, Kentucky Fried Chicken (KFC) and Taco Bell restaurant from the company split off to become an independent publicly traded company, Tricon Global
Prepared for：Stephanie
STUDENT NAME: Xu jiayi
ENGLISH NAME: Blair
STUDENT ID: 022BA710
Table of Contents
Executive summary…………………………………..3
Introduction 3 History 4 Organizational Structure 4
Knowledge of concepts…………………………………………….6 Their Mission 6 The strucure 7 Pepsi cola`s management 8 Marketing 9 Finance 11 Pricing………………………………………………………………….12
Sreategy Formulation 14
SWOT analysis 14
Internal 15
External 16
IE Matrix 16
SWOT 17
Conclusion 19
Reference 20
Executive summary
PepsiCo (Pepsico., Inc.) Is one of the world's most successful consumer goods companies in the world, more than 200 Pepsi-Cola in 1998 logo
Countries and has 140,000 employees, 2004 sales revenue of $ 29.3 billion, is the world's fourth-largest food and beverage company. 2006, won by the world brand competitiveness laboratory 53 of the "100 Best Employers list," the magazine "Fortune" Global 500 ranking, published in 2004, PepsiCo ranked 166 and for two consecutive years was named "Fortune" most Admired beverage companies in the world, "the first, in 2004," Forbes "magazine," the nation's most valuable company brand in the PepsiCo ranked in the top ten. "Business Week" in August 2003 vote rankings of the world's most valuable brand, PepsiCo's Pepsi brand ranked 23rd.
PepsiCo, the predecessor of Pepsi-Cola Company was founded in 1898. Pepsi-Cola Company in 1965 the company merged with the world's largest snack food manufacturing vendors Frito-Lay (Frito-lay), composed of a hundred Pepsi-Cola in 1898 logo
The matter company. In order to better play to the advantages of the product structure, market operators focus on core brands, PepsiCo in October 1997 to make major strategic adjustment will have Pizza Hut Pizza Hut, Kentucky Fried Chicken (KFC) and Taco Bell restaurant from the company split off to become an independent publicly traded company, Tricon Global