Capstone on Pepsi
Capstone Project on PepsiCo 1. Analyze the company’s mission and vision statements against the performance of the organization. Then, evaluate how well the company lives out its mission and vision statement. Provide support from the organization’s performance in your evaluation. PepsiCo mission statement is to be the world 's premier consumer products company focused on convenient foods and beverages. They seek to produce financial rewards to investors as they provide opportunities for growth and enrichment to their employees, their business partners and the communities in which they operate. And in everything they do, they strive for honesty, fairness and integrity. Their vision statement is, "PepsiCo 's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today." Their performance for 2010 lives up to their statements. On a constant currency basis, the net revenue grew 33 percent; core division operating profit rose 23 percent and core earnings per share grew 12 percent. In addition, management operating cash flow reached $6.9 billion, up 23 percent, which excluded certain items; $8 billion was returned to their shareholders through share repurchases/dividends; and they raised the annual dividend by 7 percent. In 2010 they stepped up their investments in brand building, research and development, emerging markets infrastructure and their people. Brand building - they have a total of 19 brands; up from just 11 in 2000. Some of the brands include: Pepsi-Cola brands, Frito-Lay brands, Gatorade brands, Tropicana brands, and Quaker brands. Research and development – they increased investments in sweetener technologies, next-generation processing and packaging and nutrition products. Emerging markets infrastructure - they increased selling and delivery systems by putting more coolers in the market and adding route and distribution capacity ahead of growth in India, China,
References: PepsiCo. (2011). Company: Our mission and vision. Retrieved Dec 8, 2011from http://www.pepsico.com/Company/Our-Mission-and-Vision.html PepsiCo. (2011). Company: PepsiCo Values & Philosophy. Retrieved Dec 9, 2011 from http://www.pepsico.com/Company/PepsiCo-Values-and-Philosophy.html PepsiCo. (2011). Investors: Annual Reports. Retrieved Dec 8, 2011 from http://www.pepsico.com/Investors/Annual-Reports.html Thompson, A.A., Strickland, A.J., & Gamble, J.E. (2010). Crafting & Executing Strategy The quest for competitive advantage: concepts and cases (2009 custom ed.). Boston, MA: McGraw_Hill Learning Solutions. Wikinvest. (2011). PepsiCo (PEP). Retrieved Dec 9, 2011 from http://www.wikinvest.com/stock/Pepsico_(PEP) Wimm-Bill-Dann. (2010). PepsiCo to Acquire 66% of Russia’s Wimm-Bill-Dann Dairy and Juice Company for $3.8 Billion. Retrieved Dec 9, 2011 from http://www.wbd.com/profile/news/item.aspx?id=5846 Yahoo Finance. (2011). Pepsico, Inc: Competitors. Retrieved Dec 9, 2011 from http://finance.yahoo.com/q/co?s=PEP+Competitors