Enterprise Juice Bar
Zero© Ice-cream Juice Bar
Enterprise Project
Lecturer: Tom Colon
29/03/2013
Students: Ramyar Assad, Jinghua Sun
Content 1. Executive Summary 2. Description of Business 3. Market Research/ Analysis 4. Marketing Plan 5. Production/Operations Plan 6. Human Resources & Organisational Structure 7. Financial Plan 8. Start-Up Schedule 9. Appendices 10. Bibliography
Executive Summary
The business which is going to be set up is a special ice-cream bar named: Zero© ice-cream bar. It is special because the ice-cream will be made of natural yogurt which means zero fat and good for our digestion. Moreover, different toppings above the ice-cream are going to be served as complements. Toppings will be made of natural fruits: mango, kiwi, strawberry, blackberry, pineapple, black chocolate, white chocolate, etc.
We are going to provide three size of ice-cream: small size, medium size and big size. With one small size ice-cream our customers can choose one topping over their ice-cream, with medium size ice-cream customers can choose two toppings and with big size ice-cream customers can choose three toppings. In a word, this business is dedicated to health eating.
The reason of setting up this business is because we know nowadays health eating and keeping fit is in fashion. More and more people want to be healthy and not over weight. The market targets for this business will be people who are interested in healthy food and people who like eating ice-cream but are afraid of being fat.
Ownership: This business belongs to Jinghua,Sun and Ramyar Assad. At the beginning nobody is going to be hired but the two owners probably later depends on how is going the business we may hire some part-time employees.
Assad will be responsible for the store management: selling, receiving material, etc. Sun will be responsible for marketing management, buying some material, public relations, etc. The two
Enterprise Project
Lecturer: Tom Colon
29/03/2013
Students: Ramyar Assad, Jinghua Sun
Content 1. Executive Summary 2. Description of Business 3. Market Research/ Analysis 4. Marketing Plan 5. Production/Operations Plan 6. Human Resources & Organisational Structure 7. Financial Plan 8. Start-Up Schedule 9. Appendices 10. Bibliography
Executive Summary
The business which is going to be set up is a special ice-cream bar named: Zero© ice-cream bar. It is special because the ice-cream will be made of natural yogurt which means zero fat and good for our digestion. Moreover, different toppings above the ice-cream are going to be served as complements. Toppings will be made of natural fruits: mango, kiwi, strawberry, blackberry, pineapple, black chocolate, white chocolate, etc.
We are going to provide three size of ice-cream: small size, medium size and big size. With one small size ice-cream our customers can choose one topping over their ice-cream, with medium size ice-cream customers can choose two toppings and with big size ice-cream customers can choose three toppings. In a word, this business is dedicated to health eating.
The reason of setting up this business is because we know nowadays health eating and keeping fit is in fashion. More and more people want to be healthy and not over weight. The market targets for this business will be people who are interested in healthy food and people who like eating ice-cream but are afraid of being fat.
Ownership: This business belongs to Jinghua,Sun and Ramyar Assad. At the beginning nobody is going to be hired but the two owners probably later depends on how is going the business we may hire some part-time employees.
Assad will be responsible for the store management: selling, receiving material, etc. Sun will be responsible for marketing management, buying some material, public relations, etc. The two
Bibliography: FIGURE 15: Consumers ' foodservice preference, by type of outlet, RoI and NI, 2003-08 FIGURE 16: Consumer frequency to visit takeaway food outlet, RoI and NI, 2003 and 2008