Einstein Bros Marketing Strategy
Stephanie Miller MK341
Marketing Plan: Einstein Bros
Name of your company:
The name of the company I chose to do a marketing plan on is Einstein Bros Bagels
What is your company 's history?
Einstein Bros Bagels was created in 1995 by the restaurant corporation Boston Chicken which is now called Boston Market. In 1997 they opened their 500th location and became the largest retail bagel company in the nation. As of right now there are more than 300 Einstein Bros locations in 27 states.
What is your product?
Einstein Bros is known for their freshly baked products such as bagels. However, they also sell sandwiches, salads, and coffee.
Who is your target market?
The target market of Einstein Bros would be for individuals between the ages …show more content…
The competition strengths are larger in size, product diversity, and many locations to choose from, and name recognition. Einstein Bros can become larger and stronger by satisfying their customers, and give great quality in their food.
2) Economic Forces:
Since restaurants now demands healthier products. Einstein Bros has to provide their customers with a variety of options. Because the demand will continue to grow, this will be the economic fore for the company because of the ingredients that will need to be purchased.
3) Technological Forces:
Modern technology is used to obtain information about products and services. The internet has a strong impact on how companies market their business. Einstein Bros offers a club where you can sign-up and receive general mailings and catering mailings that are filled with exclusive deals, and information on the latest products and promotions.
4) Sociocultural Forces:
Einstein Bros caters to all individuals. They welcome both male and females, and all ages. Einstein Bros also does catering, they deliver for all
Marketing Plan: Einstein Bros
Name of your company:
The name of the company I chose to do a marketing plan on is Einstein Bros Bagels
What is your company 's history?
Einstein Bros Bagels was created in 1995 by the restaurant corporation Boston Chicken which is now called Boston Market. In 1997 they opened their 500th location and became the largest retail bagel company in the nation. As of right now there are more than 300 Einstein Bros locations in 27 states.
What is your product?
Einstein Bros is known for their freshly baked products such as bagels. However, they also sell sandwiches, salads, and coffee.
Who is your target market?
The target market of Einstein Bros would be for individuals between the ages …show more content…
The competition strengths are larger in size, product diversity, and many locations to choose from, and name recognition. Einstein Bros can become larger and stronger by satisfying their customers, and give great quality in their food.
2) Economic Forces:
Since restaurants now demands healthier products. Einstein Bros has to provide their customers with a variety of options. Because the demand will continue to grow, this will be the economic fore for the company because of the ingredients that will need to be purchased.
3) Technological Forces:
Modern technology is used to obtain information about products and services. The internet has a strong impact on how companies market their business. Einstein Bros offers a club where you can sign-up and receive general mailings and catering mailings that are filled with exclusive deals, and information on the latest products and promotions.
4) Sociocultural Forces:
Einstein Bros caters to all individuals. They welcome both male and females, and all ages. Einstein Bros also does catering, they deliver for all