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Finagle a Bagel Marketing Mix

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Finagle a Bagel Marketing Mix
People Business at Finagle a Bagel

Finagle a Bagel is a bagel manufacturer, bakery and retail cafe.

The company was founded in June of '82, selling cheesecakes. It was founded at Quincy Market, or Faneuil Hall Marketplace, which is a tourist attraction in Boston. And it was founded by an individual named Larry Smith, his brother and some other assorted family members.

We have 17 retail stores in the city of Boston and the surrounding suburbs and a wholesale business that delivers bagels to area caterers, hospitals, universities. We do a total of between 20 and 25 million dollars a year in revenue including both wholesale and retail.

We have about 450 employees. We have 17 retail locations and our wholesale business delivers to about 350 wholesale customers a year.

Estevan, so you started with $100, okay?

Your total should be $858.00, we give or take a dollar in difference.

(Litchman) One of the most difficult things of running a multi-unit food establishment is finding people to run the stores.

(Trust) The city stores are all about speed of service and moving the line. You can have 1,000, 2,000 customers a day. These people have to be moved very quickly and effectively, as well as they need to be serviced properly.

(Litchman) Suburban stores are totally different. You really have to have an owner/operator mentality. You have to be mature and you have to be able to run the business like it 's your own business. What we always try and convey or sell to people who might join our company is, "If you want to be a franchisee but don 't have the capital, if you want to own your own business, we 're gonna put you in business. You don 't have to give us any money to do that. And if you can get over a certain level of sales or profits, we 'll start splitting the bottom line with you in some sort of bonus program."

My name is Nick Cochran, I 'm a general manager and I work in Wayland location, which is in Wayland, Massachusetts. I 'm 23,

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