Dunkin Donuts
A Case Study on Dunkin’ Donuts
Dunkin' Donuts is a world's leading American global doughnut company and coffeehouse chain based in Canton, Massachusetts. It serves more than 5 million customers per day.
It sells more than 70 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods.
In 1950, Bill Rosenberg opened the first Dunkin' Donuts shop in Quincy, Massachusetts. Dunkin' Donuts licensed the first of many franchises in 1955.
Its headquarters is located at:
Dunkin' Brands
130 Royall Street
Canton, Massachusetts
Its logo is two D's side by side in orange and hot pink.
People can grab a cup of coffee virtually anywhere, yet somehow “Dunkin’ Donuts” has turned this common beverage into a market offering worthy of pursuit. And thus the humble cup of coffee has become something much, much more.
Dunkin’ Donuts parent brand Dunkin’ Brands also owns Baskin-Robbins.
When the economy plunged, customers found it harder to justify expensive coffee at expensive coffee bars like Starbucks, which
Helped to create the opening for
Dunkin’ Donuts.
Dunkin’ Donuts sells 52 varieties of donuts and other baked goods. But the majority of the company’s profits now come from their coffee drink which is its CASH COW, of which it sells approximately 1 billion each year. With its nearly 9,000 stores in 31 countries, 5 Dunkin’ Donuts positions itself as the coffee spot for the “average Joe,” those customers who need breakfast and a caffeine hit on their way to work rather than Wi-Fi and a sunny place to sit for hours. The chain further distinguishes itself by promoting its double-brewed coffee, which helps maintain the coffee flavour even when customers add milk, sugar, and ice.
Straddling this middle position between upscale coffee drinkers and those content to grab a cup at a convenience store, Dunkin’ Donuts sells more than a dozen different coffee drinks, including flavoured, iced, and
Dunkin' Donuts is a world's leading American global doughnut company and coffeehouse chain based in Canton, Massachusetts. It serves more than 5 million customers per day.
It sells more than 70 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods.
In 1950, Bill Rosenberg opened the first Dunkin' Donuts shop in Quincy, Massachusetts. Dunkin' Donuts licensed the first of many franchises in 1955.
Its headquarters is located at:
Dunkin' Brands
130 Royall Street
Canton, Massachusetts
Its logo is two D's side by side in orange and hot pink.
People can grab a cup of coffee virtually anywhere, yet somehow “Dunkin’ Donuts” has turned this common beverage into a market offering worthy of pursuit. And thus the humble cup of coffee has become something much, much more.
Dunkin’ Donuts parent brand Dunkin’ Brands also owns Baskin-Robbins.
When the economy plunged, customers found it harder to justify expensive coffee at expensive coffee bars like Starbucks, which
Helped to create the opening for
Dunkin’ Donuts.
Dunkin’ Donuts sells 52 varieties of donuts and other baked goods. But the majority of the company’s profits now come from their coffee drink which is its CASH COW, of which it sells approximately 1 billion each year. With its nearly 9,000 stores in 31 countries, 5 Dunkin’ Donuts positions itself as the coffee spot for the “average Joe,” those customers who need breakfast and a caffeine hit on their way to work rather than Wi-Fi and a sunny place to sit for hours. The chain further distinguishes itself by promoting its double-brewed coffee, which helps maintain the coffee flavour even when customers add milk, sugar, and ice.
Straddling this middle position between upscale coffee drinkers and those content to grab a cup at a convenience store, Dunkin’ Donuts sells more than a dozen different coffee drinks, including flavoured, iced, and