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Starbucks Vs Dunkin Donuts Essay

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Starbucks Vs Dunkin Donuts Essay
Koji Tanaka
Susan Carder
MKT333 Section 1
10/11/2013
Starbucks vs. Dunkin’ Donuts
1. Describe the targeted segment(s) of each Starbucks and Dunkin’ Donuts.
Starbucks
- Consumers of Starbucks in cities or upscale suburban areas.
- Main target market is men and women aged between 25 and 40
Dunkin’ Donuts
- Very open appeal to the middle-class.
-International coffee and donut retailer.
2. Discuss the competitive advantage of each Starbucks and Dunkin’ Donuts.
Starbucks
- They have managed to corner a large part of the coffeehouse market.
- Strongest financial picture, expansion, and largest market dominance in the coffee market.
Dunkin’ Donuts
-Inexpensive
-Convenient
-Wide range of menu (they provide breakfast to dinner)
3. Compare and/or
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