Preview

Eco 365 Wk 1 Article Analysis

Good Essays
Open Document
Open Document
942 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Eco 365 Wk 1 Article Analysis
Article Analysis: The Economics of Coffee

ECO/365
May 15, 2013

Article Analysis: The Economics of Coffee
People around the world consume numerous goods every day. There are several things that determine what quantities and how frequently they are consumed and those influences can either work in tandem or act individually to influence a person. It is these foundations that set an average for what consumers will purchase and the volume of goods to be created by agriculturalists and industrialists. This is known as economic consumption patterns, and these patterns are carefully studied by economists. With the data that they glean from this assessment economists can then use that information to provide the economy with data about the supply and demand of those goods and services.
In an article by Dan Harrington titled “Coffee Price Increase 2011-2012 – Coffee Prices – Coffee Shortage Due to Emerging Markets” he posits that even though the United States is in the midst of an economic crisis, there has been no downswing on coffee consumption. Just the opposite, Americans are buying more coffee and the demand is rising every year.
Coffee has an unfailing and growing economic utility. In other words, the level of pleasure received when people drink coffee has remained high over the years. Additionally, there are more buyers in our economy that are extending the types of beverages they drink with coffee, and the extensive assortment of coffee drinks that are offered. This has supported the increase of coffee’s utility in the marketplace.
In the past several years the demand, or desire, for coffee has increased in countries more widely known for their consumption of other beverages. For instance, the people in China are traditionally considered consumers of tea, but in recent years this has changed. “The demand for coffee in China has been growing so rapidly analysts have a hard time gauging it though estimates have been a growth of about twenty



References: Harrington, D. (June 3, 2011). Coffee Price Increase 2011-2012 – Coffee Prices – Coffee Shortage Due to Emerging Markets. Retrieved from http://www.gourmetcoffeelovers.com/coffee-price-increase-2011-2012-coffee-prices-coffee-shortage-due-to-emerging-markets/

You May Also Find These Documents Helpful

  • Good Essays

    Eco 365

    • 792 Words
    • 4 Pages

    Coffee prices have risen for several reasons. The main causes are because coffee farmers are increasing their expenses in attempt to produce more coffee. Some circumstances that can cause this are growing more cocoa…

    • 792 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Economics of coffee - Wikipedia, the free encyclopedia. (n.d.). Wikipedia, the free encyclopedia. Retrieved April 2, 2012, from http://en.wikipedia.org/wiki/Economics…

    • 1771 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Strategic Initiative Paper

    • 1626 Words
    • 7 Pages

    References: Morran, C. (2010), Starbucks Says Rising Cost Of Coffee Beans Won 't Mean Higher Prices For…

    • 1626 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Starbucks Verusmo 580

    • 990 Words
    • 4 Pages

    1) The United States is the world’s largest coffee consumer (Liu, 2012). According to the statistics analyzed by Symphony IRI Group, the U.S. coffee sales increased 19%, reaching $ 4.52 billion in 2011 (Perez, 2012). As there is a great demand of coffee in the United States, the demand of coffee maker is climbing, too.…

    • 990 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Specialty coffee is a strong and growing industry as its sales continued to grow in both the U.S. and abroad. Specialty consumption increased by more than 48% in the U.S. from 2001 to 2006 and is estimated to be worth $11 billion annually. The increase of specialty coffeehouses from only 500 units in 1991 to 24,000 units in 2006 is a major thrust to this rapid growth. Underlying factors contributing to this increase are credited to development of new quality beverage, an expanding coffee menu, and coffeehouses becoming “the third place” for social consumption. Besides, consumers’ growing interests in specialty and traditional products such as micro-brewed beer, single malt liquor, and organic foods trigger the growth in the industry of specialty coffee, which promises to deliver more authentic, more traditional, flavor, and healthful products. The industry is in a rapid growth stage and expected not to peak until 2015.…

    • 2269 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    Starbucks Case Analysis

    • 1440 Words
    • 6 Pages

    Economic Conditions: In a time of inflation when the purchase of nonessential items is down, Starbucks is feeling the effects.…

    • 1440 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Coffee Supply and Demand

    • 937 Words
    • 4 Pages

    Besides the high demand and cost for gasoline these days, coffee is considered the second most traded commodity on worldwide markets next to oil. "Coffee is grown in more than 50 countries in a band around the equator and provides a living for more than 20 million farmers. Altogether, up to 100 million people worldwide are involved in the growing, processing, trading and retailing of the product" (Spilling the Beans…, ). In 2001, coffee farmers and plantations produced over 15 billion pounds of coffee while the world market only bought 13 billion pounds. The overproduction in the coffee industry is not a usual thing and is one of the major reasons why prices vary throughout the industry.…

    • 937 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    At that time, Country’s major coffee brands were engaged in price war, therefore they were forced to use cheaper beans in their blends to reduce costs. As a result there was a decline in coffee consumption.…

    • 3244 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    The price of a cup of Starbucks coffee was rising when the article was written (in 2006) as North America was going through an economic incline; this gave people more money to spend. When people have more money to spend the demand for normal goods (such as Starbucks Coffee) increases. When demand increases the price also increases. The demand increase (and subsequent price increase) can also be explained by an increase in preferences. Starbucks has worked to create a niche market for itself as an “anti-fast food joint”.Starbucks’ branding is to offer each customer an experience with their cup of coffee, not just another transaction. This branding has helped to create a preference with many consumers. They are willing to pay more for a cup of coffee made by a person with care and not a machine.…

    • 911 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Prise Rise over

    • 453 Words
    • 2 Pages

    Cited: News, Kitco. "FOCUS: Platinum Prices Rise Over Gold On Supply, Demand Concerns." Forbes. 15 Jan. 2013. Forbes Magazine. 24 Jan. 2013 <http://www.forbes.com/sites/kitconews/2013/01/15/focus-platinum-prices-rise-over-gold-on-supply-demand-concerns/>.…

    • 453 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Gourmet coffee has made a clear impact in an international environment. Starbucks coffee has become the latest trend here in the U.S.A. (United States of America), as well as in China. The impact in the U.S.A. has been slightly different than Starbucks in China. The writer will explore some positive and negative outcomes of Starbucks coffee in the U.S.A. as well as in China.…

    • 805 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Article Analysis

    • 802 Words
    • 4 Pages

    This paper is based on the trend of coffee consumption and why it is a trend that increases every year. I will also discuss how (and why) it has gone from a cup of Folgers in the morning at home to waiting 30 min at a ‘hip’ café-a place where a cup of joe can run beyond $6.00 a cup. Elaborating on the supply and the demand of this liquid gold will not only explain the trend but also explore how this luxury item has become a necessity for many despite the substitutions available. Have you had your daily dose of caffeine?…

    • 802 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The industry is the coffee industry. Coffee is one of the most valuable traded commodities in the world. In the volume of coffee trade there is 90% trading in green bean from producer countries and 10% trading in manufactured coffee. Consumption of coffee grow low in the world. Since the early 1980s, only ther growth only 1.2% annually. This is mostly contributed by the countries where per capita income levels are rising(e.g. India and China) while growth in high income counties is static. And new coffee lifestyle and behaviors also cause the growth.…

    • 7331 Words
    • 30 Pages
    Good Essays
  • Good Essays

    Starbucks to Russia

    • 5292 Words
    • 22 Pages

    According to the research from Euromonitor International (October, 2005), Russian coffee market is dominated by an instant coffee with a significant 90% share of the market in value terms. The fresh coffee market is still in the introductory phase compared to the instant coffee; however, as shown in Exhibit 1, the market is growing at the rate of 10 percents in 2004 with the value of approximately 200 million dollars. Sales from coffee shops had risen to account for 8% of foodservice distribution in 2004, three percent higher than the previous year. Such significant growth is fostered by the current boom in foodservice, an increase in consumer awareness and a thriving coffee culture. In addition, Euromonitor found that…

    • 5292 Words
    • 22 Pages
    Good Essays
  • Satisfactory Essays

    Starbucks

    • 900 Words
    • 7 Pages

    STARBUCKS CORPORATION Group members Abhimanyu Daga 02 Anusha Thakur 09 Bhumi Shah 16 Keshav Modi 23 Movit Ramwani 29 Niharika Sharma 35 Company background •The largest coffeehouse company in the world •16,635 stores in 49 countries, including 11,068 in the United States, nearly 1,000 in Canada and more than 800 in Japan. •Sells various products from coffee to icecream •Markets products from mugs and tumblers to music and films •Expansion spree in the 1900’s and the first half of 2000’s •Overseas stores constitute almost one third of Starbucks' stores SALE AND EXPANSION •Starbucks has ambitious growth goals •Planning their entry in nascent markets of Asia •China and India are best suited •The plan is to operate 15,000 stores at home and another 15,000 abroad, increasing revenue 20 per cent and profit at a 20-25 per cent clip annually over the next three to five years.…

    • 900 Words
    • 7 Pages
    Satisfactory Essays