Dos Equis Commercial Analysis
Dos Equis Beer
I watched an ad that features “The Most Interesting Man in the World” a unique advertisement for Dos Equis, a brand of Mexican made beer. Several commercials were shown for this ad on television and on YouTube. The length of this ad was forty seconds. It grabbed my attention by showing a man in his sixties with a purpose in life and not scared to take risks. He does the impossible and accomplished some tough situations in his lifetime. Finally, at the end of the commercial, he has the girls and a beer in his hand, raises the beer upward, and tells the viewers to “Stay thirsty my friends”. The intended target audience was for adult males and females of drinking age. I believe they reached that audience because the approach used
I watched an ad that features “The Most Interesting Man in the World” a unique advertisement for Dos Equis, a brand of Mexican made beer. Several commercials were shown for this ad on television and on YouTube. The length of this ad was forty seconds. It grabbed my attention by showing a man in his sixties with a purpose in life and not scared to take risks. He does the impossible and accomplished some tough situations in his lifetime. Finally, at the end of the commercial, he has the girls and a beer in his hand, raises the beer upward, and tells the viewers to “Stay thirsty my friends”. The intended target audience was for adult males and females of drinking age. I believe they reached that audience because the approach used